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business
business communication process

Questions and Answers of Business Communication Process

Name four areas of the world where the culture is generally considered to be high context. Name four areas of the world where the culture is generally considered to be low context.
1. Persuasion is vital to the CEO at Hands on Miami. Who must the CEO effectively persuade to ensure the success of the organization?2. In your own career, when might you find it necessary to be
Calculate the mean, median, and mode for these figures: 5, 15, 15, 15, 30.
1. What aspects of Raytheon’s proposal writing process can you apply to your own work?2. How do you think the various reviewers and their reviews help ensure the success of a proposal effort?3. Why
Why is the ability to do research and draw conclusions likely to increase your value to your employer?
How can you make your report conclusions as objective and bias-free as possible?
Name at least four guidelines for creating effective headings, and be prepared to explain them.
When tabulating and analyzing data, you may discover relationships among two or more variables that help explain the findings. Can you trust these correlations and assume that their relationship is
How can you increase your chances that your report recommendations will be implemented?
You have learned that drawing conclusions involves subjectivity, although your goal is to remain objective. Even the most even-handed researchers bring their goals, background, and frame of reference
1. What kind of information should Starbucks gather to help it decide how closely to locate its stores?2. How could Howard Schultz test his impression that the intimate communal coffee-drinking
1. How important to Starbucks are the collection, organization, and distribution of up-to-date information regarding food and beverage trends, competition, and product development?2. In what ways
Like many innovative companies, Starbucks wants to be seen as a responsible corporate citizen. On its Web site Starbucks posts its annual corporate social responsibility report. The company also has
Purchasing managers at Frito-Lay, Safeway, and B&G Foods have pleaded guilty to taking bribes that led to tainted foods purchased at inflated prices. Company officials relied on false reports and
What purpose do proposals serve?
Who uses requests for proposals (RFPs), and why?
Why must writers list their sources and identify them in the text?
Name the steps necessary to write an executive summary in a formal business report.
What is the purpose of a business plan, and what should it communicate to investors?
1. Why are proposals vitally important to a company like Raytheon?2. How are proposals at Raytheon similar to and different from proposals or long reports written by students?3. How can team members
What are correlations?
What is cross-tabulation, and when is it useful?
Few would deny that customers should have an outlet for reasonable complaints against companies that slighted them. However, today, increasingly anonymous cyber threats against companies often erupt
1. When writing their funding proposal or business plan, do you think Dan and Alysa chose an informational or analytical approach? Why?2. Do you think Dan’s and Alysa’s proposal was developed
1. Why might a U.S. airline dedicated strictly to traveling pets be an easy sell to the public? Why might it not be?2. Today’s entrepreneurs have many technological resources at their disposal to
You are conducting one-hour-long interviews with high-level banking executives using a questionnaire featuring open-ended questions (qualitative survey) for a market research firm. You receive $75
Why must report writers anticipate their audiences and issues?
Howard Schultz, Starbucks president and CEO, has been described as a “classic entrepreneur: optimistic, relentless, mercurial, and eager to prove people wrong.” Before Starbucks’ latest
Can any single search engine index all Web pages? How can you optimize your search of Web sources?
How can you ensure that your survey will be effective and appeal to as many respondents as possible?
What is a statement of purpose, and what function does it serve?
Describe the writing style of typical business reports.
What are the main purposes of business reports?
Direct marketers sometimes resort to scare tactics, for example, to make us purchase alarm systems and subscribe to monitoring services. They may also appeal to our compassion and guilt before the
Tweeting, texting, and quickie e-mailing all may foster sloppy messages. Author Mark Garvey argued, “In business, in education, in the arts, in any writing that takes place outside the linguistic
Queen Elizabeth of England once said, “Stereotypes wither when human contacts flourish.” What does this statement mean? Have you found this to be accurate in your own experience?
For routine writing tasks, what are some techniques for collecting information data and generating ideas?
1. Based on what you learned in this chapter, what specific advice can you give about keeping a message clear? Should a business message be conversational?2. Why is conciseness important, and what
1. When new ideas must be generated and sold to management, what role does communication skill play in the process?2. Do you think the Taco Bell culinary product manager will be making an oral or a
Conciseness is valued in business. However, can messages be too short?
Is the revision and proofreading process different for short and long documents? Can you skip revising if your message is brief?
What is the difference between serif and sans serif typefaces? What is the preferred use for each?
How can writers increase white space to improve readability?
What are five document design techniques that business writers can use to enhance readability?
Why would a good writer avoid this sentence? When it arrived, I read your message and am now replying.
How is proofreading different from revising?
One single mother earned nearly $500 a month by putting her writing skills to use on “opps” (opportunities) at PayPerPost.com. This site pays consumers to write favorable comments in blogs about
The makers of artificial sweetener Equal sued competitor Splenda because the latter claimed that Splenda was “made from sugar.” In reality, Splenda’s core ingredient is made from sucralose, a
1. When a business communicator responds to an inquiry, such as a letter about human rights violations among contractors, is “research” necessary?2. What are the differences between formal and
1. In what ways would research (gathering information) be important to Gap and Old Navy in getting their customers back?2. Why is it important for Gap managers, as well as other business
Why is audience analysis so important in the selection of the direct or indirect pattern of organization for a business message?
What is a topic sentence, and where is it usually found?
What’s wrong with this sentence? After reading it carefully, the proposal doesn’t interest us.
List four techniques for emphasizing important ideas in sentences.
What is the primary difference between the direct and indirect patterns of organization?
When is the indirect pattern appropriate, and what are the benefits of using it?
Why do many readers prefer the direct method for organizing messages?
What are the major components in an analytical report?
What are the major components in a letter or memo?
What is the difference between a list and an outline?
Compare the first phase of the writing process with the second phase.
Poster artist Shepard Fairey created a popular “Hope” poster of Barack Obama from a striking photo he saw on the Internet. Freelance photographer Mannie Garcia cried foul and demanded licensing
Bad writing can be expensive: A Philadelphia lawyer was charged with malpractice to the tune of $6.6 million for drafting a poor commercial lease. The judge in Los Angeles said the draft was
Students may visit writing centers where they receive useful advice and help. However, some well-meaning tutors take over, revising documents until they don’t resemble the original student work.
What is Web 2.0, and how has it changed the way users engage with information?
Name and describe the two prevailing technological trends today.
List and concisely describe at least six electronic communication channels used most commonly by business people today.
Name at least five reasons some organizations forbid employees to use instant and text messaging.
How can you show professionalism and respect for your receivers in writing business IM messages and texts?
Explain why companies use blogs.
What is a wiki, and what are its advantages to businesses?
Name a few of the potential risks that social networking sites may pose to business.
What do employment and hiring experts recommend to young job seekers who wish to connect with companies on LinkedIn and other professional networking sites?
What is really simple syndication (RSS), and why is it helpful?
Explain the role of social bookmarking sites such as Digg, Del.icio.us, Reddit, StumbleUpon, and Squidoo.
What is the imperative mood, and why is it important to use it in writing instructions?
1. In what ways have social media and “real-time Web” changed how Internet users communicate? Have services like Twitter improved the way we exchange information?2. What trends have facilitated
How should instructions be written? Give a brief original example
What should you include in the closing of a request message?
Some workers use Bcc (blind carbon copy) to copy their friends and colleagues on e-mail when they do not want the recipient to know that a third party will also read the message. Based on the
What are the most emphatic positions in a message, and what goes there?
1. How do you explain the amazing lapses of judgment apparent in the tweets included in Zooming In, Part 2, on p. 200?2. How widespread is the use of Twitter among your friends, and how do they
What kinds of messages are sent as are interoffice memos?
How can you save the reader’s time and make your business message easy to comprehend at a glance?
Former flight attendant Ellen Simonetti was fired by Delta Air Lines for posting on her blog “Queen of Sky” photos showing her in uniform. Simonetti claims that her dismissal violated her
Electronics retailer Best Buy recently offered a 52-inch flat-screen TV worth $1,799.99 for $9.99 on its Web site. Within hours bloggers and Twitter users posted jokes about this “steal,” and
Into what three content categories can most business messages be organized? What group will make up the bulk of your messages?
Josh in the Accounting Department tells you that he heard from a reliable source that 15 percent of the staff will be released within 120 days. You would love to share this juicy news with other
What does the expression communication skills include?
Fewer layers of management mean greater communication challenges for front-line workers. Why?
What technologies enable workers to have “anytime, anywhere” offices?
What are the five steps in the communication process?
How can business communicators overcome some of the inevitable barriers in the communication process?
Why is oral communication considered more effective than written communication? Why doesn’t everyone use it exclusively?
Why is written communication important in business, and why doesn’t everyone use it exclusively?
Communication skills are frequently listed among the desired qualifications for job candidates. What do these skills consist of? How would you rate your skills?
How can you control or respond ethically to office gossip?
1. Indra Nooyi credited a college course in communication as an important step in her career. How do you think you could benefit from such a course?2. What skills do you think businesspeople need to
1. In communicating the changes in philosophy and practice within PepsiCo, should CEO Indra Nooyi and her management team use formal or informal channels of communication? Give examples of each.2. In
Office workers use smart phones, e-mail, voicemail, and text messaging. Many are literally always on call and feel overwhelmed. What are the limits of connectedness? Is it fair to dodge an unpleasant

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