All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
business communication process

Questions and Answers of Business Communication Process

7. Contribute to Wikipedia.To experience a wiki, contribute to an article on Wikipedia. Find a topic on which you consider yourself an expert, for example, your college, your neighborhood, a sport,
6. Create a project plan.Working in groups of four or five, imagine that you are creating a new website for a local business. First, choose a business that all of you know well. Next, complete the
5. Comment on a peer’s writing.Use the “Tips for Commenting on Peer Writing” to provide feedback on another student’s writing. Exchange draft documents with another student and use “Track
4. Identify poor team behavior in a business movie.Watch a movie about business: The Social Network, The Company Men, Office Space, Thank You for Smoking, Up in the Air, Boiler Room, or something
3. Provide feedback.Imagine that you’re working as part of a team to create a five-year marketing plan. Everyone had agreed to have his or her part drafted by the time your team met today. What
2. Explain a team’s communication.After analyzing a team’s communication, briefly describe for the class (in two or three minutes) the purpose of the team and how well you functioned. Describe
1. Analyze a team’s communication.Think about a recent situation when you worked as part of a team. In retrospect, what worked well about the communication, and what could have been improved? Call
20. Discuss ethical dilemmas.Working in small groups, identify at least one ethical dilemma one of you has experienced in each of the following categories. Using the Framework for Ethical Decision
19. Respond to an email that suggests an unethical practice.Imagine that you’re an intern for the law firm Dewey, Wright, and Howe. As part of a team, you’re developing an Orientation Plan for
18. Discuss a questionable restaurant sales strategy.A diner at a steakhouse in Atlantic City was charged $3,750 for a bottle of wine he thought was $37.50. Read about the situation at
17. Write a policy about email use.Draft a policy about employees’ email use. Consider what would be important for a company to communicate to employees about their email communication. Next,
16. Research a lawsuit about communication.Find an example of a company that was sued because of its communication. Research the situation with a particular focus on the communication that was called
15. Give your manager advice about communication media.For this exercise, you’ll help your manager be a better communicator. Let’s say you’re lucky enough to have a good working relationship
14. Choose how to reject a job offer.We’ll discuss employment communication in Chapter 12; for now, consider a situation in which you’re offered a summer internship but decide not to accept it.
13. Choose communication media for different audiences.Imagine that you’re the CEO of a retail store such as Aggresshop (described at the end of this chapter and at www.cengagebrain.com). Let’s
12. Explore how a company uses social media.What’s your favorite company? Spend some time exploring how the company uses social media. Does it have a customer blog, Facebook page, Twitter account,
11. Analyze print communication.Find an example of print communication, for example, a flier on campus, a newsletter, or a magazine ad. With a partner, discuss why the creator of the message may have
10. Adapt jargon for your audience.Think of a topic you know well (e.g., a sport, a hobby, or an academic subject). Write an email to a colleague who is also an expert on the subject. Include at
9. Discuss communication barriers.Consider a time when you were responsible for creating a communication barrier—we have all done so either intentionally or unintentionally. Discuss the situation
8. Identify communication barriers in an episode of Mad Men.Watch an episode of Mad Men, the television series on AMC about an advertising agency in the 1960s. What verbal and nonverbal barriers do
7. Identify communication barriers between a retail sales representative and a customer.Watch the video clip from the fictitious retail store, Aggresshop. Identify the verbal and nonverbal barriers
6. Identify communication barriers between a manager and an employee.In the movie Office Space, watch Scene 13, “Flair.” This communication does not go very well. Identify the verbal and
5. Describe a company’s grapevine.For the same organization you explored in the previous question, consider the informal communication network. With a partner, discuss how you heard about
4. Create an organization chart to identify a company’s formal communication network.Think of an organization where you’ve recently worked. Create an organization chart for two or three levels of
3. Examine your own communication filters.Looking at the same news story, list at least ten ways you personally are filtering the information you receive. Consider such factors as your individual
2. Identify communication components in a current news story.Use a current news item to identify the components of the communication process. You may use examples from the author’s blog at
1. Examine your own feelings about communication.In an email to your instructor, respond to the following questions:●● What are your strengths in business writing? What would you like to
Can you name five types of channels of communication?
How would you define your own leadership style? Do you have examples you can share with others on how you lead when called on?
Revisit the definition of strategic communication and then review the vignette at the beginning of the chapter. Match the different terms in the definition to the different entities in the vignette.
In this chapter you were introduced to different fields of practice. In which of these fields would you like to practice your strategic communication skills and why are you interested in those? Do
Find two celebrities from sports or entertainment; one whom you admire and one you are critical of. Write down what you like and dislike of them respectively and discuss the extent to which their
Reflect on the two communication theories presented in this chapter and write down which one best reflect your approach to communication and why.
Define strategic communication?
Several professional roles were identified in the chapter. Identify five and reflect on why you would like or not like to perform that role in strategic communication practice.
Review the list of soft skills and evaluate yourself on each on a scale of 1–10 where one represents Poor and 10 represents Outstanding. Then focus on the five soft skills you feel you are most
Make a list of professionals, professors, alumni, family members, friends and others you know who might become part of your network.
Design a strategy to use these people to help you network for a future position.
Write a short essay on what you would like your personal brand to be.
Review the section on vision statements and discuss the following:■ Which of the vision statements presented in the chapter, do you like best and why?■ Do you think length of the statement
Find three mission statements online and analyze if they provide direction and motivation and address stakeholders.
Analyze two mission statements to see if you can determine the value system that supports the vision and mission.
Think of a leader to whom you have reported or is reporting. How would you define this person’s leadership style and how does it affect your performance?
Find five different industries that have activist groups opposing them. What do the activists stand for and how do their actions affect the different industries?
Find an example of a current event and do a macro-level analysis of the different sectors that might have influenced the situation.
Identify the media you use and determine how you might be able to use them strategically in communication practice.
Identify an organization or institution you are familiar with and identify the kind or kinds of structure it uses. Describe the structural attributes you have identified.
Analyze your favorite brand at the hand of the reputational factors mentioned above.What do you most admire about it and are there areas that can be improved?
Develop your own code of ethics. Start by writing down ten things you value and how you want to act in your everyday life. Then share your code with your classmates and discuss differences you have
Why do you think that the public views advertising executives and PR practitioners as unethical? What would you do to change strategic communication’s image problem?
This chapter lists three broad areas of societal issues that are considered problematic for strategic communication, including offensive messages, stereotypical portrayals and advertising to
Develop a Corporate Social Responsibility campaign for a company that you work for or have worked for in the past. Explain how your CSR plan will benefit the reputation of the organization.
Review the ethical dilemmas in the chapter opener. How would you behave if you were put in those situations? Would you feel pressure to act unethically to make your agency more profitable or because
What are some research questions that might be important to strategic communicators?
What is the difference between primary and secondary data? When should you use one versus the other?
Think of a popular consumer brand that you like, what type of research would you do before developing a campaign for that brand? How would you conduct it? What type of questions would you want to
Explain the ROPE process. Why is it helpful to strategic communication?
How can strategic planning influence the daily operations of an agency or business?
What are the steps in communication planning?
What does SWOT stand for? Which SWOT elements consider factors internal to the organization and which elements look at external factors?
How does a SWOT analysis guide a communication strategy?
Why should objectives, strategies and tactics be cascading?
What are the elements of an objective?
Why should you include a rationale statement?
Can you explain some of the differences in the types of resources that are available in the strategic communicator’s toolbox (such as advertising vs. publicity)?
Complete the planning matrix for the doll company described in this chapter.
Define the concept of stakeholders. What is the difference between internal and external stakeholders? Publics, consumers and audiences are all stakeholders. How are they different from each other?
Big corporations, like Apple, have a variety of stakeholders. Can you identify their active stakeholders and passive stakeholders? Who are their key influencers?
Pretend you are working for a company that manufactures jeans and other denim clothing for teenage girls. The owner wants to expand the company’s business by marketing to other segments beyond
Explain in detail the consumer decision-making stages that you might go through when you are buying a new personal computer. Which brands would be in your evoked set? What kind of information search
Why is it important for strategic communication professionals to understand diverse stakeholder segments? Give an example of a brand that segments according to race.
How does a company’s core values play a role in its messaging strategy?
What does PR stand for? What category of media is PR typically associated with?
What is the difference between a news release and a media kit?
What are the 5 C’s of storytelling and why are they important to developing messaging?
What is the purpose of a creative brief?
What are the components of a print ad?
Can you explain how a news release works?
How did Domino’s capitalize on cities having poorly maintained roads as part of their message strategy?
.Make an hourly calendar of your daily media usage. Start when you wake up and log the media that you use throughout the day. If a CE wanted to reach you, which media would be most effective for them?
Think of a popular brand that uses the PESO model in an integrated way. Give examples of its paid, earned, shared and owned messaging.
What is third-party credibility? Why is it important to CEs? How is it achieved?
What brand messages have you shared on your social media recently? Why did you share? What about that brand or those messages made you share?
How much would it cost to run a 4×10 display ad in your local newspaper? Find out the column inch rate for the paper and calculate the cost of the ad.
If McDonald’s purchased 1,200 GRPs for a month-long television campaign and it reached 80% of the audience, what is the average frequency for the campaign?
What are the advantages and disadvantages of out-of-home advertising?
How has the rapid changes in technology had an impact on media and strategic communication?
What does PESO stand for? Why are the four categories useful?
What are media outlets associated with the term duopoly and why did they receive that identity?
What is retargeting? Explain its benefits.
What is SEO and how is it important to CEs?
How does content marketing complement brand journalism?
What is the difference between affiliate marketing and influencer marketing?
Based on the chapter and your own experience where do you see Artificial Intelligence, Augmented reality and the Internet of Things taking strategic communication in the near future?
Pretend that you are opening a new fast-food restaurant that specializes in gourmet hot dogs. What would your brand be called? What would the logo look like? How do you develop a brand identity? Why
What was the original purpose of a brand?
What are the functional and non-functional attributes of a Porsche? How are they different from a Corvette?
In the opening vignette you learned about how a nation can be a brand. What might the brand schema for the United States look like? Is it different for U.S. citizens? What about Mexican citizens’
What is brand loyalty? Why is it important to companies? What brands are you most loyal? Are there product categories where loyalty is stronger than for others?
Explain the various elements of a typical campaign plans book for a strategic communication campaign.

Showing 4200 - 4300 of 5138

First
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved