\ Answers related to Consumer behaviour - Discuss cu | SolutionInn

All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Ask a Question
AI Study Help New

Search
Sign In
Register

study help
business
consumer behaviour

Questions and Answers of Consumer Behaviour

Analyse the Nike+ app and discuss how this tracking technology uses gamification and social experiences for commercial and wellbeing benefits.
Discuss cultural theories that can guide the analysis of consumer culture.
Explain how consumer culture and subcultural influences of ethnicity, religion and age often guide consumption choices.
Explain the differences between high- and low-context cultures.
Understand how the generation into which a consumer is born can influence their lifestyle choices and buying behaviours.
How would you cope without your tech and gadgets? List what you personally use on the go and at home (e.g. laptop,
Alexa, Google Home, mobile). What could you not live without?
Whether you have AI in your home or not, how would you feel if your device/s gave you suggestions after listening to your voice?
List ways in which you think this technology (that is, your devices giving you suggestions) could be beneficial.Now list the unethical and bad aspects of your device giving you suggestions.
Do you think there should be an age limit for using technology such as this?
Understand the relationship between consumer lifestyle and product and brand choices.
Identify the role of income for consumer purchases.
Compare and contrast income and social class as two economic predictors of consumer behaviour.
Explain how social class affects purchase decisions.
‘Class consciousness’ is a regular phenomenon in society.Explain with suitable examples how consumers might ‘know’their class.
Why should marketers understand changes in the social class of a society?
What factors are influencing the modernised and flourishing restaurant business in Kathmandu?
If you were in the housing and apartment sector in Nepal, how would you capitalise on the trend?
As a marketer reading the case, what are the key takeaways?
Define and explain business ethics.
Identify the obligations marketers have to provide safe and functional products as part of their business activities.
Discuss consumer behaviour and policy issues and how they impact consumers’choices and behaviours.
Describe the ‘dark side of marketing’ and how consumer behaviour can be harmful to individuals and to society.
What moral obligations do you believe marketers have in regard to the collection and use of consumers’ personal data? What do you believe are the ethical limits for the use of consumer data? Do you
If you as a consumer are not happy with how an organisation has collected or used your data, what recourses do you have?What actions, if any, could you take to reassert control over your information?
What are the key steps you’ve taken to protect your privacy online? To what extent are you able to proactively refuse to disclose or share your information?
Read through the privacy policy of your favourite social networking site. Do you believe the policy provides you with sufficient information to understand how the website uses your information?
The use of consumer information for micro-targeting of social media advertising was a significant contributing factor in the election of President Trump in 2016. Does the use of consumer information
Based solely on the information that you analysed, do you think it makes more sense for SHOE FIEND to treat the whole market as homogeneous (no segmentation), use a single variable segmentation
You are about to ask a junior analyst at SHOE FIEND to run another GfK MRI report for you. Which additional variables do you think would be best to add into the report for segmentation purposes?Why?
Define the key components of motivation (process, strength, direction and conflict).
Differentiate the meanings of consumer needs and wants.
Explain the role of involvement in consumer behaviour.
Apply different motivational and values theories to explain why consumers seek particular brands, products and experiences.
Looking at the MOA scoring across the five sales stages, which other areas would you focus efforts on? Why?
Using the biases map of the MOA, which two biases do you think would have the most significant impact on the sales team’s low score for test drives?
Face recognition to retrieve past interaction data from the sales database was implemented using a closed system and it stored no actual customer images. How do you think consumers would feel about
The MOA framework can work across any behaviour. Think of a simple interaction between a consumer and a brand employee. Consider the MOA for both at that moment. Is there MOA balance for each
Which of the areas from this case study could be used to inform marketing efforts for the dealership? What might the messaging be focused on?
Identify the functions and components that comprise the concept of attitudes.
Apply attitude theories and frameworks.
Understand how attitudes are formed and changed.
There are two components of an attitude: cognitive (what people think) and affective (what people feel). State how these two components were engaged in this campaign.
Five main learning hierarchies of effect are outlined in the chapter. Which one do you think best represents the approach in this campaign for changing attitudes?
Changing attitudes is not easy and having a community connected to social media is a critical aspect of mobilising consumers quickly during an emergency. Take a look at the Facebook page for
We know that while people can have positive attitudes towards a behaviour, they don’t always perform the behaviour. Are there other tactics that could be included in a campaign like this to close
There are three segments of people listed in this case who were seen as most likely to drive through floodwaters.Identify specific marketing tactics for each segment designed to overcome the barriers
Interview 3–5 male and 3–5 female friends regarding their perceptions of both men’s and women’s fragrances. Construct a perceptual map for each set of products. Based on your map of perfumes,
Find one ad that is rich in symbolism and perform a semiotic analysis of it. Identify each type of sign used in the ad and the product qualities being communicated by each. Comment on the
Collect a set of current ads for one type of product (e.g. personal computers, perfumes, laundry detergents or athletic shoes) from magazines, and analyse the colours employed. Describe the images
Look through a current magazine and select one ad that captures your attention over the others. Give the reasons why.
Identify three patterns of reinforcement and provide an example of how each is used in a marketing context.
Describe the functions of short-term and long-term memory. What is the apparent relationship between the two?
Devise a ‘product jingle memory test’. Compile a list of brands that are or have been associated with memorable jingles, such as Opal Fruits or Heinz Baked Beans. Read this list to friends, and
Identify some important characteristics for a product with a well-known brand name.Based on these attributes, generate a list of possible brand extension or licensing opportunities, as well as some
Collect some pictures of ‘classic’ products that have high nostalgia value. Show these pictures to consumers and allow them to make free associations. Analyse the types of memories that are
Try to consider some of your own patterns and behaviour in the light of the different types of consumption practices: experience, integration, play and classification. What do you conclude?
Reflect on your and your friends’ consumption patterns in the same light. What do you see?
Try to consider your personal relationship to brands. Select one that you are absolutely positive about. how would you characterise your relationship to that brand? And then one you are absolutely
find three examples of how experience economy, i.e. the staging of complete consumer experiences, has altered some market offerings that you know about.
What role does the globalisation process play in your personal consumption profile? After reflecting on that, take a walk in your nearest shopping area and look for signs of the global and the local.
Try to identify processes of glocalisation in your own consumption patterns? And in your shopping neighbourhood?
go to your local supermarket to check the selection of politically correct products (organic produce, fair trade products, etc.). how are they presented in the store? What does that say about the way
Are you an ethical consumer? Think about what you’re wearing, or the last time you went shopping. do the politics of consumption have an impact on your choices?
What are the potential opportunities and pitfalls in promoting transformative consumer research?Should research promote a certain lifestyle or be as neutral as possible?
Reflect upon access-based consumption and the role it plays in your everyday life. What would you be willing to share, and what do you prefer to own? And why?
Discuss some of the motivations for shopping described in the chapter. How might a retailer adjust their strategy to accommodate these motivations? What is the difference between unplanned buying and
D o you think shopping motives might be different between online and offline shopping?If so, why? What are the pros and cons of e-commerce?
What factors help determine store image?What are the two dimensions that determine whether we will react positively or negatively to a purchase environment?
D escribe the difference between density and crowding. Why is this difference relevant in purchase environments?
T he store environment is heating up as more and more companies put their promotional resources into point-of-purchase efforts. Shoppers are now confronted by videos at the check-out, computer
Is e-commerce going to replace the high street retailer?
D iscuss the changing trends across online and high street shopping (e.g. click and collect), and identify the factors within consumer behaviour which have influenced the development of these trends
Are pop-up stores simply a fad, or a retailing concept that is here to stay?
What is time poverty, and how might it influence our purchase decisions?
Recent research (among American married and single women without children) has shown that there are major differences in individuals’ attitudes and behaviours in relation to shopping across five
conduct naturalistic observation at a local mall or shopping centre. sit in a central location and observe the activities of mall staff and customers. Keep a log of the non-retailing activity you
select three competing clothing stores in your area and conduct a store image study for each one. Ask a group of consumers to rate each store on a set of attributes and plot these ratings on the same
new interactive tools are being introduced that allow surfers on sites such as landsend.com to view apparel product selections on virtual models in full, 360-degree rotational view. In some cases,
choy and Loker (2004) 208 explored and classified internet sites supporting the wedding industry and the purchase of a wedding gown in their study of mass customisation. they identified four major
the mall or shopping centre of the future will most likely be less about purchasing products than about exploring them in a physical setting. this means that retail environments will have to become
the movement away from a ‘disposable consumer society’ towards one that emphasises creative recycling creates many opportunities for marketers. can you identify some?
What is the underground economy and why is it important to marketers?
Interview people who are selling items at a flea market or garage sale. Ask them to identify some items to which they had a strong attachment.then, see if you can prompt them to describe one or more
Culture can be thought of as a society’s personality. If your culture were a person, could you describe its personality traits?
What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and woman in your culture go out for dinner on a first date. What products
How do the consumer decisions involved in giftgiving differ from other purchase decisions?
Construct a ritual script for a wedding in your culture. How many artefacts can you list that are contained in this script?
What are some of the major motivations for the purchase of self-gifts? Discuss some marketing implications of these.
Describe the three stages of the rite of passage associated with graduating from university.
Identify the ritualised aspects of various kinds of sports that are employed in advertising.
Which sacred objects do you own, and how did they become sacred to you?
Interview two or three of your fellow students about collecting, talking about either their own collections or a collection of somebody they know of. Use concepts about the sacred to analyse the
What is a subculture? How does it differ from a microculture?
What is acculturation? Who are acculturation agents?
Describe the processes involved when a person assimilates to a new host culture.
Describe the progressive learning model and discuss why this perspective is important when marketing to subcultures.
If you have access to foreign TV channels, try to compare the advertising in the ones from your own country with the foreign ones. Are the styles different? Are the predominant products different? Is
locate one or more consumers (perhaps family members) who have emigrated from another country. Interview them about how they adapted to their host culture. In particular, what changes did they make
Religious symbolism is being used increasingly in advertising, even though some people object to this practice. For example, the French fashion house Marithe and François Girbaud used a poster of

Showing 4300 - 4400 of 5774

First
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved