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Questions and Answers of Marketing

Compare and contrast upstream and downstream partners in a company's supply chain. Explain why value delivery network might be a better term to use than supply chain.
Research the DOT's trucker hours-of-service rules and write a brief report outlining the rules. What is the current status of the 2013 rules? Large trucks are an important piece of the logistics
Compare direct marketing channels and indirect marketing channels. Name the various types of resellers in marketing channels.
What are third-party logistics providers and why do companies use them?
Form a small group and research the distribution challenges faced by companies expanding into emerging international markets such as China, Africa, and India. Develop a multimedia presentation on how
The term last mile is often used in the telecommunications industry. Research what is going on in this industry and how the last mile has evolved in recent years, and then predict where it is heading
1. Visit a self-publishing site such as Amazon's Kindle Direct (https://kdp.amazon.com/) and create a presentation to give to aspiring authors about distributing their works this way. 2. What other
Define the concept of shopper marketing and explain why it has grown in prominence.
Name and describe the three types of off-price retailers. How do off-price retailers differ from discount stores?
Name and describe the three major groups of wholesalers.
Identify a retailer that is currently struggling. Discuss why it is having difficulties and suggest ways to turn things around.
Describe the roles that a salesperson and the sales force perform in marketing.
Name and describe the four sales compensation elements. What are the various compensation combinations and how can they be used to achieve the company's marketing objectives?
1. Research other types of apps that rely on smartphone cameras to redeem a sales promotion offer. Explain how they work and how they are similar to and different from SnipSnap. 2. The profitable
1. Debate whether or not it is ethical to track consumers' physical movements, especially children's movements. 2. Discuss other ways marketers can track consumers in meat space. By now, you know
What are blogs and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?
Discuss the advantages and challenges of social media marketing.
What is phishing and how does it affect Internet marketing?
Review the Telephone Consumer Protection Act and discuss a recent case in which a marketer was fined for violating the Act.
1. As a digital retailer, how does Alibaba provide value to Chinese consumers? What sets of values are unique to the Chinese market? 2. Given that Alibaba does not own or distribute any of the
1. Refer to Appendix 3 Marketing by the Numbers to calculate the annual market sales potential for Spain in euros and U.S. dollars. There are 18,217,300 television households in Spain, with 75
Discuss the four types of country industrial structures and the opportunities each offers to international marketers.
Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market?
Explain what is meant by a whole-channel view and why it is important in international marketing.
In a small group, identify and research an environmental threat-such as a regulatory threat, a cultural threat, or and economic threat-posed to global marketers. Analyze the issues related to this
Russia is emerging as the next big e-commerce frontier with a population of 143 million, 70 million of whom are Internet users. Although online sales in Russia are not has high as U.S. online sales,
1. Of the five global product and communications strategies, which best describes 7-Eleven's approach? 2. On a scale of one to five, to what degree does 7-Eleven adapt its offering in each global
1. Are Sears and Kmart exploiting disadvantaged consumers? Explain why or why not. 2. Low-income consumers often don't have bank accounts and credit cards. Describe how some financial institutions
What is planned obsolescence? How do marketers respond to this criticism?
How can marketers respond to the criticism that marketing creates false wants and encourages materialism?
How can marketing practices create barriers to entry that potentially harm other firms? Are these barriers helpful or harmful to consumers?
The chapter discusses McDonald's responses to social responsibility criticisms. Find other examples of how marketers have responded to social criticisms of their products or marketing practices.
Global athletic footwear and apparel giant adidas has established itself as a leader in just about every sport. But the area that the company has achieved the most greatness has little to do with
What is WestJet's value proposition?
Explain how WestJet's "Owner's Care" ad campaign helps communicate its value proposition?
Research the following brands and try to determine the value proposition offered by each: Enterprise Rent-A-Car, Lexus automobiles, Gain laundry detergent, iPhone?
What specific elements of West 49's website helps create customer loyalty? What other ways could the company build relationships with its customers?
Given the extreme health risks, should marketers stop selling cigarettes even though they are legal and demanded by consumers? Should cigarette marketers continue to use marketing tactics that are
1. How would you describe Zappos' market offering? 2. What is Zappos' value proposition? How does it relate to its market offering? 3. How does Zappos build long-term customer relationships? These
Find and examine the website of The Kiosk Factory. What would be an industry that you would target for integrating self-serve technology?
Have you ever shopped in the M&M's or Coca Cola store in Las Vegas, Nevada? If you have you will remember getting retail shopping bags with those stores' trademarks and logos on them. What happens to
Imagine you are a team of marketing managers at a large consumer packaged goods company, and you're planning the launch of a new line of shampoo. With which departments in your company will you need
In a small group, develop a SWOT analysis for a business in your community. From that analysis, recommend a marketing strategy and marketing mix for this business. Go to www.pg.com to learn about the
1. Is the strategy employed by UMPQUA a sustainable advantage? Explain. 2. Think about the last time you went to your local bank. Did it have the type of atmosphere you witnessed in the video?
Why are companies like WestJet reluctant to communicate their acts of goodwill?
How do companies achieve a perception of credibility from the public if the public is inherently cynical?
A bottle of Asacol, a drug for controlling intestinal inflammation, is more expensive than a bottle of the same drug as a generic product. Consumers accuse pharmaceutical manufacturers of unfair
Assume that you own a small apartment building close to a major commercial street and a service station. You learn that there has been a major leak of underground storage tanks from the service
A local businessman has applied for a permit to construct a bar that will feature "adult dancing" in a commercially zoned area across the street from your residential subdivision. As an owner of a
A medium-size city has proposed to build a "greenway" along a creek that flows through the center of the city. The city wants to clear a strip about 50 feet wide and construct a paved path for
The main argument traditionally advanced in favor of zoning is that it protects property values. Do you believe this contention? If so, how does zoning protect property values? If you do not believe
Some real estate industry persons have suggested that it is good to require a title Insurance commitment as evidence of title for rural property, but that it satisfactory to use the less costly
Do you believe that the owners of properties contaminated by events that occur on another property (gasoline leakage or spills, for example) should be responsible for cleaning up their properties?
The property tax has been criticized as an unfair base for financing public schools. Areas that have high property values are able to pay for better schools than areas having lower property values.
If Kraft paid $375,000 to place an advertisement on YouTube, and the ad was seen by 51 million people, what CPM rate did Kraft pay?
Identify the macro environmental forces which helped WestJet and those which threatened to hurt the airline?
A property tax owner who owes 8 mills in school taxes, 10 mills in city taxes, and 5 mills in county taxes and who qualifies for a $25,000 homestead exemption would owe how much tax on a property
Identify at least five locational attributes that are important in the location of a fast-food restaurant. Compare notes with someone in the industry such as a local restaurant manager or owner.
Reproduction cost has been estimated as $350,000 for a property with a 70-year economic life. The current effective age of the property is 15 years. The value of the land is estimated to be $55,000.
What is meant by functional obsolescence? Could a new building suffer from functional obsolescence?
The cost approach to market valuation does not work well in markets that are overbuilt. Explain.
What main difficulty would you foresee in attempting to estimate the value of a 30-year old property by means of the cost approach?
What is the theoretical basis for the direct sales comparison approach to the market valuation?
Contrast self-contained appraisal reports, summary appraisal reports, and restricted appraisal reports.
What factors in the marketing environment present opportunities or threats to automakers?
Will it be possible for a start-up automaker such as V-Vehicle to compete with big automakers such as Ford, GM, Chrysler, Toyota, Honda, Nissan, Volvo, Hyundai, BMW, and Mercedes? What factors in the
1. How has the macro environment influenced Nike to include "football" (soccer) as one of their core areas? 2. What key area did they miss out on after the 2006 World Cup? 3. What did they do to
Assume a reserve for non-recurring capital expenditures is to be included in the pro forma for the subject property. Explain how an above-line treatment of this expenditure would differ from a
Why is the market value of real estate determined partly by the lender's requirements and partly by the requirements of equity investors?
Describe the conditions under which the use of gross income multipliers to value the subject property is appropriate.
You have been asked to estimate the market value of an apartment complex that is producing annual net operating income of $44,500. Four highly similar and competitive apartment properties within two
Given the following owner's income and expense estimates for an apartment property, formulate a reconstructed operating statement. The building consists of 10 units that could rent for $550 per
Critics claim that Internet tracking infringes on consumer privacy rights. Should marketers have access to such information? Discuss the advantages and disadvantages of this activity for both
Visit the Network Advertising Initiative's website to learn more about behavioral targeting and the advertising industry's efforts to give consumers power to protect their online privacy. Click on
Distinguish between levered and unlevered cash flows. In what sense does the equity investor have a residual claim on the property's cash flow stream if mortgage financing is employed?
In what situations or for which types of properties might discounted cash flow analysis be preferred to direct capitalization?
1. Give one advantage and one disadvantage cited by Brandon related to the implementation of test markets. 2. What was the problem definition for Domino's in this video? 3. So what did Domino's do
What is the difference between a fee simple estate and a leased fee estate?
How does WestJet's final phase of the buyer decision process differ from that presented in this textbook?
Knowledge of the buyer decision process empowers companies to help secure business from customers and to better serve them during the purchase experience. What unique way does WestJet provide for its
What is the single biggest influencer of consumer behaviour when purchasing a vacation, according to WestJet?
Marketers often target consumers before, during, or after a trigger event--an event in one's life that triggers change. For example, after having a child, new parents have an increased need for baby
What is the difference between contract rent and market rent? Why is this distinction more important for investors purchasing existing office buildings than for investors purchasing existing
1. In B2B market, what is the real key to being successful? 2. How did Eaton strategically manage the global financial recession in 2008 and 2009? 3. Go to Eaton's Canadian web site
Describe the psychographic and behavioural traits of the WestJet "road warrior" segment?
Is WestJet attempting to reposition itself in light of this deliberate pursuit of a different segment?
What type of market targeting strategy is Anheuser-Busch using with the Team Pride promotion?
In the U.S., students typically attend college from the ages of 18-22, and the legal drinking age is 21 in all states. That means most students only reach legal drinking age during their last year at
At NikeID.com, consumers can design their own shoe. Go through the process on the website and design your own shoe, then price it. Do you feel the price is appropriate for the value you received from
Discuss variables Tesla should consider when estimating the potential number of buyers for the Tesla X?
Now that you've learned what steps Scouts Canada took to reposition its brand, what steps would you take to reinforce that positioning on an ongoing basis?
Do you think Scouts Canada will ever reach the membership levels of 1960s? Why or why not?
"You've got to engage the consumer at every touch point along the way" states Jim Vurpillat (Global Marketing Director - Cadillac). Some of these "touch points" include things like television ads,
In what way did WestJet's introduction of Encore represent a product line expansion?
Yoplait recently introduced a new product to the market called Yoplait Tubes that is targeted to children. Visit the Yoplait website and learn about this product. Now, assume the role of the product
A well-thrown ball is caught in a well-padded mitt. If the deceleration of the ball is 2.10 × 104 m/s2, and 1.85 ms (1 ms = 10-3 s) elapses from the time the ball first touches the mitt until it
A person measures his or her heart rate by counting the number of beats in 30s. If 40 ± 1 beats are counted in 30.0 ± 0.5s, what is the heart rate and its uncertainty in beats per minute?
Discuss how the four characteristics of services-intangibility, inseparability, variability, and perish-ability - affect Air Canada. What marketing initiatives could Air Canada employ to try to
Find the following for path A in Figure 3.54: (a) the total distance traveled, and (b) the magnitude and direction of the displacement from start to finish.
Calculate the displacement and velocity at times of (a) 0.500, (b) 1.00, (c) 1.50, and (d) 2.00s for a ball thrown straight up with an initial velocity of

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