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Questions and Answers of Marketing

What else could Dell do to make its computers more stylish?
Amazon.com had the legal right to delete e-books from the Kindle, but did the company do it the right way? Also, should consumers be able to do whatever they want with an e-book once they purchase
A rugby player passes the ball 7.00 m across the field, where it is caught at the same height as it left his hand. (a) At what angle was the ball thrown if its initial speed was 12.0 m/s, assuming
Find the following for path C in Figure 3.58: (a) the total distance traveled and (b) the magnitude and direction of the displacement from start to finish. In this part of the problem, explicitly
When a company has a winning product, it has it made. Or does it? Subaru is a winning company (one of the few automotive companies to sustain growth and profits in hard economic times) with various
1. What stage in the product life cycle was GE in with their Profile and Monogram brands? 2. What did GE do to extend the growth cycle of these brands? 3. Why did this strategy work? 4. Do you think
List all the brand touch points a person booking and taking a flight on WestJet encounters?
How would you describe WestJet's brand personality?
What brand development strategy did WestJet use when it introduced Encore (see the WestJet Mini Case in Chapter 8)?
Visit a TELUS retail store, and spend some time browsing the TELUS website. How would you describe TELUS' brand personality? What role does packaging play in TELUS' brand communications strategy?
Choose a car manufacturer and brand that you are familiar with. How would you describe the brand's attributes, personality, and positioning? How do you feel about the brand? In other words, describe
Find or describe three TV commercials you remember seeing recently. Are these examples of brand communications? Explain why or why not.
Find an example of a brand extension and a line extension. Why do you think the marketers made these brand decisions for the products you've chosen? In other words, why do you think they decided on a
An eagle is flying horizontally at a speed of 3.00 m/s when the fish in her talons wiggles loose and falls into the lake 5.00 m below. Calculate the velocity of the fish relative to the water when it
A ship sailing in the Gulf Stream is heading 25.0°west of north at a speed of 4.00 m/s relative to the water. Its velocity relative to the Earth is 4.80 m/s 5.00° west of north. What is the
A basketball player is running at 5.00 m/s directly toward the basket when he jumps into the air to dunk the ball. He maintains his horizontal velocity. (a) What vertical velocity does he need
Calculate the force a 70.0-kg high jumper must exert on the ground to produce an upward acceleration 4.00 times the acceleration due to gravity. Explicitly show how you follow the steps in the
What force is exerted on the tooth in Figure 4.38 if the tension in the wire is 25.0 N? Note that the force applied to the tooth is smaller than the tension in the wire, but this is necessitated by
Life Is Good is a clothing brand created in Boston in the late 1970s, and represented by a quirky smiley-face logo that is printed on all the items the company sells. The company's slogan is "Spread
An elevator filled with passengers has a mass of 1700 kg. (a) The elevator accelerates upward from rest at a rate of 1.20 m/s2 for 1.50 s. Calculate the tension in the cable supporting the
A basketball player jumps straight up for a ball. To do this, he lowers his body 0.300 m and then accelerates through this distance by forcefully straightening his legs. This player leaves the floor
A 75.0-kg man stands on a bathroom scale in an elevator that accelerates from rest to 30.0 m/s in 2.00 s. (a) Calculate the scale reading in newtons and compare it with his weight. (The scale exerts
1. What was the positioning of the brand, at least from the perspective of Michael Jeffries? 2. What impact has the statement made by Michael Jeffries had on the brand itself? 3. What is the company
WestJet calls this practice "bundle pricing," but when analyzing the definition of this term, does what WestJet is doing still qualify, or is it more consistent with segmented pricing?
Show that the acceleration of any object down a frictionless incline that makes an angle θ with the horizontal is a = g sin θ.
Calculate the maximum acceleration of a car that is heading up a 4° slope (one that makes an angle of 4° with the horizontal) under the following road conditions. Assume that only half the weight
Search the Internet for reverse auction sites. Learn how these sites operate, and explain how they work and the costs associated with conducting a reverse auction?
1. How does Hammerpress employ the concept of dynamic pricing? 2. Discuss the three major pricing strategies in relation to Hammerpress. Which of these three do you think is the company's core
Which of the major pricing strategies does the LCBO employ when introducing new products?
During a circus act, one performer swings upside down hanging from a trapeze holding another, also upside-down, performer by the legs. If the upward force on the lower performer is three times her
1. Why did Taco Bell decide to employ this strategy? 2. Do you think it is a wise strategy for them to use? Explain. 3. Will there be a negative consequence to implementing this strategy? Explain. 4.
What does Manoj Jasra mean by "channel share?"
Describe the marketing channel, and all the intermediaries, that would be involved in moving apples produced in British Columbia's Okanagan Valley to a grocery store in Kingston, Ontario, and for
Semi-trailer trucks have an odometer on one hub of a trailer wheel. The hub is weighted so that it does not rotate, but it contains gears to count the number of wheel revolutions-it then calculates
Which distribution strategy-intensive, selective, or exclusive-is used for the following products and why? (a) Piaget watches, (b) Acura automobiles, and (c) Snickers chocolate bars.
A farmer making grape juice fills a glass bottle to the brim and caps it tightly. The juice expands more than the glass when it warms up, in such a way that the volume increases by 0.2% (that is,
As an oil well is drilled, each new section of drill pipe supports its own weight and that of the pipe and drill bit beneath it. Calculate the stretch in a new 6.00 m length of steel pipe that
Walmart makes more profit on each bottle of Gatorade that it sells than on a bottle of Powerade. List all the things a Walmart store manager could do to encourage consumers to choose Gatorade over
If it wants to be more competitive with Pepsi, why doesn't Coca-Cola simply increase Walmart's margin on Powerade?
Is there a small brewer in your area whose distribution is limited to the local market? List all the marketing decisions that brewer would have to make if brewing technology improves to the point
If the unit variable costs for each flat iron are $40 and the manufacturer has fixed costs totaling $200,000, how many flat irons must this manufacturer sell to break even? How many must it sell to
1. Describe, using a diagram, Gaviña's supply chain. 2. List and describe each channel of distribution, and explain how each channel meets a particular customer need. 3. How has Gaviña's
1. Click on the link in the summary. How much does it cost to buy into the Domino's franchise concept in Canada? What are the royalty and ad fee percentages? 2. Why do people want to buy into the
A truck with 0.420 m radius tires travels at 32.0 m/s. What is the angular velocity of the rotating tires in radians per second? What is this in rev/min?
Verify that the linear speed of an ultracentrifuge is about 0.50 km/s, and Earth in its orbit is about 30 km/s by calculating: (a) The linear speed of a point on an ultracentrifuge 0.100 m from its
How much work does a supermarket checkout attendant do on a can of soup he pushes 0.600 m horizontally with a force of 5.00 N? Express your answer in joules and kilocalories.
Find the mass of Jupiter based on data for the orbit of one of its moons, and compare your result with its actual mass.
Marketers are developing branded web series to get consumers involved with their brands. One successful series is "The Real Women of Philadelphia" from Kraft (www.realwomenofphiladelphia.com). Fans
Astrology, that unlikely and vague pseudoscience, makes much of the position of the planets at the moment of one’s birth. The only known force a planet exerts on Earth is gravitational. (a)
A shopper pushes a grocery cart 20.0 m at constant speed on level ground, against a 35.0 N frictional force. He pushes in a direction 25.0° below the horizontal. (a) What is the work done on
A hydroelectric power facility (see Figure 7.38) converts the gravitational potential energy of water behind a dam to electric energy. (a) What is the gravitational potential energy relative to
Calculate the power output needed for a 950-kg car to climb a 2.00° slope at a constant 30.0 m/s while encountering wind resistance and friction totaling 600 N. Explicitly show how you follow the
The Crab Nebula (see Figure 7.41) pulsar is the remnant of a supernova that occurred in a.d. 1054. Using data from Table 7.3, calculate the approximate factor by which the power output of this
1. Describe OXO's overall advertising strategy? 2. Why has OXO chosen to change its promotional strategy at this time? 3. Is OXO abandoning its old promotional methods? How is OXO blending a new
1. What do you think of "shock advertising"? Is it a good way to advertise to consumers? Explain. 2. If the people being caught on tape are not actors, is it okay to put them in those situations? 3.
Cell phone companies such as Rogers, Bell, and TELUS have both inside and outside sales forces. List all the tasks that each performs. Where might you encounter these sales forces as a consumer?
Calculate the power output in watts and horsepower of a shot-putter who takes 1.20 s to accelerate the 7.27-kg shot from rest to 14.0 m/s, while raising it 0.800 m. (Do not include the power produced
Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and
Find out what other forms of marketing communications Starbucks uses in Canada and the United States. Does it advertise? Use public relations? What about social media? Is the Starbucks loyalty card
Very large forces are produced in joints when a person jumps from some height to the ground. (a) Calculate the force produced if an 80.0-kg person jumps from a 0.600-m-high ledge and lands stiffly,
What other forms of sales promotion could Starbucks use that might provide a sufficient incentive to increase sales, yet stay true to its premium brand image?
What traits and behaviours characterize an ethical salesperson? What role does the sales manager play in ethical selling behaviour?
1. How is the sales force at MedTronic structured? 2. Can you identify the selling process for MedTronic? Give an example of each step. 3. Is MedTronic effective at building long-term customer
1. Why was Dominic successful in winning the contract with the hospital? 2. At what sales stage did Dominic really make a difference with the prospect? 3. Even once the contract is fulfilled, what
What do you think of Amazon's marketing strategy, and how important do you think marketing is to the corporation?
What is the meaning of, and personality, of, the Amazon brand?
What is collaborative filtering? What other websites do you know about that use this technology?
Despite the availability to purchase Facebook fans and Twitter followers, WestJet has earned the members of its online community one at a time. Why would it resist taking such a shortcut toward
As WestJet's online community continues to grow, what do you think are some of the challenges it faces?
If Maestro began the task of creating a customer database, what forms of direct marketing would you recommend they employ to promote their business?
Visit the restaurant's website at maestrosvp.com. Would you recommend that the owner include e-commerce capabilities on the site? Explain why or why not.
Maestro is a small business and doesn't have a budget for mass-media advertising. Investigate possible opportunities for inexpensive online advertising for Maestro?
How might Maestro use social networking to promote their business? Be specific- which social networks would you recommend they participate in, and how? Are there any niche social network sites that
The awe-inspiring Great Pyramid of Cheops was built more than 4500 years ago. Its square base, originally 230 m on a side, covered 13.1 acres, and it was 146 m high, with a mass of about 7 × 109 kg.
Visit www.comScore.com and www.Nielsen.com to learn more about the measures these companies have developed for measuring the marketing exposure of brands on Facebook. How do these metrics differ from
1. Explain the different ways that HSN engages in direct marketing. 2. What advantages does HSN specifically over brick-and-mortar retailers? 3. Make recommendations for how HSN could make better use
Based on eBay's current developments with PayPal and mobile apps, what do you predict the outcome for the company will be in five years?
1. Are multinational companies able to sell their products and services the same way abroad as they do in their local markets? Has this strategy worked for Monster? 2. Why would Monster be involved
What is a market offering? Give a recent example of a market offering that has satisfied your need or want.
Discuss the concept of customer satisfaction. How do customer relationship management and customer-perceived value affect customer satisfaction?
Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers' lives. Explain how real-time marketing was used in the Ice Bucket
1. Give examples of needs, wants, and demands of Chick-fil-A customers, differentiating these three concepts. 2. Describe Chick-fil-A in terms of the value it provides customers. How does
Five core customer and marketplace concepts are critical to success: (1) Needs, wants, and demands; (2) Marketing offers (products, services, and experiences); (3) Value and satisfaction; (4)
One of the great new "marketplaces" of our time is eBay. Spend some time on the eBay Web site (www.ebay.com). Find a product that you are interested in and follow the bidding. How much would you be
Create a new mission statement for Google/Alphabet that will take it through the rest of this century?
Has Chipotle's focus on eliminating GMOs created value for its customers? Defend this market strategy.In early 2014, Chipotle Mexican Grill announced that it would stop using genetically modified
From an ethics standpoint, discuss Chipotle's focus on sourcing non-GMO food products versus attention to food safety. The company's oversights in food safety resulted in numerous customers becoming
Describe the differences between a value chain and a value delivery network?
As a student you have individual experiences with your college or university. These may include managing the application process, enrolling, orientation, choosing a major, setting schedules, and many
Conduct research on Google/Alphabet to learn more about its products and services. Some say the time has come for Google to create a new mission statement. Do you agree? Explain.
1. Is Facebook's mission statement market oriented? Explain. 2. How is Facebook's strategy driven by its mission? 3. Is it wise for Facebook to give away it technologies for free? Why or why not? 4.
The marketing mix is the set of controllable, tactical marketing tools the firm blends to produce the responses it wants from the target market. These marketing tools can all be collected into four
Describe examples of two other businesses based on the sharing economy model and create a new business idea based on this concept?
Is it an appropriate business strategy to use a popular movement such as environmentalism to market an unrelated product?
Apart from the question of placing undue emphasis on a child's appearance, what factors should marketers consider in developing campaigns for these types of products?
Research another demographic trend and create a presentation to marketers regarding the significance of the trend you analyzed?
What are marketing intermediaries, and are they important for marketers?
Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?
Describe how Uber's business model works and the role technology has played in its success. What are the arguments for banning these types of businesses? What are the arguments for defending them?
1. What micro-environmental factors have affected Fitbit since it opened for business? 2. How should Fitbit overcome the threats and obstacles it faces? 3. What factors in the marketing environment

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