All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
contemporary advertising and integrated marketing communications

Questions and Answers of CONTEMPORARY advertising and Integrated Marketing Communications

Advertisements should never exaggerate and present only a two-sided picture of the product. Argue.
Creativity in advertising should not be curtailed within bounds of any parameters like awards, sales, brand building, etc. It is like a painting which is a form of expression for an artist's inner
For the product of your choice, come up with two execution ideas that use (a) only visuals, no verbal elements, and (b) only verbal elements.
Find examples of advertisements for each of the message appeals and formats that we discussed. Try changing the appeal and format of some of these advertisements and check if they have more impact.
For the product that you selected for advertising in Chapter 6, prepare a creative brief using a format of your choice.
Find examples of creative ads that you thinka) break free from a stereotype,b) arouse your interest,c) emphasise benefits instead of product features, andd) are simple but clear.
Do you think the model Tusharaa Chandrasekhar helps in the creative execution of the ad? If yes, how?
Comment on the readability and ordering effect of this ad.
What is more important in this ad—words or visual? Why?
What is the tone of this ad?
What is the message format?
What mix of appeals does the ad use?
What must be the brief given to the agency for this ad?
Do you think the ad is creative? Why?
Review the description of the following ad of Femina, check out a copy of the ad on Afaqs.com, and answer the given questions:
Review the opening vignette. Do you think the humour used in the commercial can disparage any class of people? What is the tone of the commercial? Prepare a creative brief on the basis of which this
What is creativity? What parameters can be used to gauge creativity? Or can any parameters be used at all?
Do you think the idea desh ka namak reflects the strategy of depicting purity and leadership? Is it an idea worth enough to be the BIG idea for Tata Salt? Why or why not?
How will you visually or verbally depict situations to convey the idea of loyalty to one's nation? Or show how commoners are heroes in everyday lives?
Try to draw analogies of salt with other unrelated things. What associations come to your mind when you think of the word 'salt?
Brainstorm in your group and generate some more ideas around salt, purity and leadership.
The beginning of the chapter quotes Jeff I Richards, "Creativity is an advertising agency's most valuable asset, because it is the rarest." If creativity is so important and can be cultivated with
Write down words and visuals that you can associate with the idea of 'refining oil."
What analogies come to your mind with respect to bathroom fittings? Select a particular bathroom fitting product and break it into its various characteristics, components, functions, uses, effects
Go through your strategy draft first and then brainstorm with your teammates or friends before finalizing the big idea. Also keep the other ideas neatly jotted in your journal - just in case you
Arrive at the big idea for the product that you chose for launch in the 'suggested class project' of Chapter
Divide your class into groups of 8-10. Now brainstorm on how you can improve the ranking of your institute. What is the target audience you are trying to woo? How will you attract smarter students?
Can lateral thinking be practiced? If yes, how? If no, why not?
What is brainstorming? In what situations is it useful? Can any person be skilled at the art?
Is creativity genetic or can it be developed? What are some ways of fostering creativity?
Check out www.tata.com, and view print and television ads of Tata Salt at www.agencyfaqs. com and find out if any changes have been made in the Desh ka namak' strategy since it was launched.
Do you think Tata's 'Desh ka namak' advertising strategy addressed the objectives that it had laid out?
What strategic approach has Tata followed in its Desh ka namak' campaign? Do you think this approach would have helped Tata in meeting with its objectives? Why?
Spell out the strategy of Tata Salt through the marketing communication work plan format.
With the Indian audience, the affective approach can be successfully used for almost any kind of product. Argue for or against, substantiating your argument with real-life examples.
If human interviewers can bias the results of a research study, do you think they should be substituted with mechanical tools? Argue your point.
How do you think research compares with gut feeling in advertising? How can one draw the fine line between what needs to be researched and what needs not?
Find out 2-3 brands that have a poor advertising strategy giving reasons why the strategy can be considered weak.
For the product selected above, write a strategy using the marketing communication work plan format. The strategy should not be created in void, but should be based on existing market and competitive
Choose a product/brand for which you want to develop an advertising campaign. What problem does the product/brand face? What communication objectives would help solve that problem? Perform a thorough
Obtain from a firm an industry report published by ORG-MARG. What information is published in the report? What information can be useful in promotion design? How?
In the opening vignette, what was Saffola Gold's advertising strategy? Use the marketing communication work plan format to arrive at the strategy.
What are the pros and cons of using a generic strategic approach? What kind of brands can use this approach?
What could be the limitations of the psychological approach to researching? In what situations would the approach be useful?
If you were required to design an advertising campaign to promote a newly launched website selling original collections of various artists, what could be your research objectives? What research
How do you think would the results of the 'Mother India' study mentioned in the chapter impact the communication of products like school stationery, children's milk powder and primary schools? What
Is Hummingbird a full service advertising agency? What are the various departments in the agency? Prepare the organizational structure of Hummingbird.
Outline the roles and responsibilities of each team member of Hummingbird for the Rayman project.
The art director is the most important person in an advertising agency, and hence is in the right position to head it.
In-house agencies are more reliable than external communication agencies. Comment.
Visit a local marketing communication agency in your town. Prepare a brief note on the job functions of different people in the organization.
Explain why and how specialized service agencies evolved and identify the kind of services they provide.
What are the various functions of an advertising agency?
Explain the role of various regulators in the agency world.
Distinguish between full-service and specialized agencies.
Test the cognitive processing of the 'Hum mein hai Hero' campaign with a small target sample. What positive and negative attitudes do they have towards the brand and campaign? Is it likely to
Evaluate consumer involvement with Hero Motocorp using the FCB grid. What communication strategies do you suggest for the company?
As per the AIDA model, in what stage of consumer response hierarchy is Hero Motocorp? Are the stages different for Indian and global audiences? Should Hero Motocorp use the same campaign for its
Refer the communication process outlined in Figure Spell out the sender, receiver and message of the 'Hum mein hai Hero' campaign. How has the message been encoded? Do you think consumers are likely
The FCB grid is shown as a continuum based on the hypothesis that over time, consumers shift from rational to emotional thinking and high involvement can decay to relatively low involvement. What
Between television and print, what medium is more appropriate for persuading consumers through the central route? Why?
The effectiveness of a celebrity endorser in an ad depends on the receiver's involvement level. Agree or disagree giving reasons.
Find examples of a print ad and a television commercial for the same product. Do you see any difference in the message component or peripheral cues? Why or why not?
Review five television commercials for five different product categories. Note your level of involvement with each ad. What kind of cognitive responses are the ads likely to elicit? What routes to
Do you think that Hutch/Vodafone is a pure thinking-oriented brand? Why or why not?
From the opening vignette, can you tell as to what response hierarchy are consumers of cellular services such as Vodafone likely to display? Is the hierarchy same for pre-paid and post-paid
Differentiate between the central and peripheral routes to persuasion, and the situations under which a specific route would be chosen.
Compare and contrast the high- vs. low-involvement theories. Do you think it is necessary for advertisers of low-involvement products to increase the involvement level of consumers? Discuss cases
Do you think all models of consumer response hierarchies are covered by the traditional and alternative response hierarchy models? If not, what sequences can you discover? Name the product categories
Map the five-stage buying decision process for a Nano purchaser identifying the internal and external influences that could have shaped their decision.
Do you see a disconnect between the earlier 'Kushiyon ki chaabi' campaign and the newer campaign? With the new campaign, can Nano get away from its original positioning of being a price-aggressive
How did Nano employ associative learning to evoke positive reactions from prospects?
Do you think Nano consumers experienced cognitive dissonance after purchasing the car in 2009 or 2010? Why or why not?
What beliefs did consumers initially hold regarding Tata Nano? What was their attitude towards the car after the launch? What kind of attitude change strategies did Tata Motors adopt?
Explain how selective attention, comprehension, and retention could have positively or negatively affected consumers' perception of Nano.
Marketers have no way of influencing consumers' perception regarding their products, because consumers will selectively attend to, comprehend and retain information that appeals to their beliefs and
The psychoanalytic theory proposed by Sigmund Freud cannot be confidently applied in communication research because of its vagueness and over-reliance on early development motives. Agree or disagree.
Select a product of your choice and outline the entire purchase decision process that a consumer is likely to follow for that product. Identify the needs that may trigger the requirement for that
Select a brand of your choice and list five attributes that may be important for a purchase decision regarding the brand. Survey 3 to 4 people regarding their beliefs about the brand's performance on
Find three examples of advertisements that try to associate their products with positive stimuli. To what extent have they been successful in generating the desired response? Have their brands become
What role do advertising and communication play at each of the purchase decision stages? To what extent can they influence buyer behaviour?
What are the differences between behavioural and cognitive theories of learning? What are the limitations of behavioural theories that cognitive theories overcome? Explain the relevance of both
How does the understanding of Maslow's need hierarchy help communication managers in designing their promotion?
How can differences in culture influence the way a consumer takes in communication? Give examples to validate your points.
In the opening vignette, what cultural, social, personal and psychological factors affected Mahesh's decision of buying a laptop as well as of selecting Dell? Comment on Mahesh's beliefs, attitudes
The study by Farris and Reibstein states, "The positive relationship between high prices and high advertising was the strongest in the later stages of the product life cycle, for market leaders, and
Why is it that the intangible characteristics of a product are difficult to replicate? Do you think product symbolism is relevant for all product categories? Why or why not?
What come first marketing communication strategies or product, price and distribution strategies? Should a marketer begin with a product and fit communication strategies to match its characteristics,
Visit the online job site www.monsterindia.com. How do you see the brand packaging its products?Comment on its distribution strategy and analyze the brand image that it portrays.
Analyze the marketing mix strategies followed by Coca-Cola and Pepsi for their cola drinks in India.What are the competitive advantages of each and what competitive strategies have they been
What is a brand? Must all products be branded? In an age where products are attaining parity and purchase decisions are often based on price, how can companies achieve and maintain brand equity?
It can be seen from the examples of Intel, Bank of Baroda and Dabur discussed in the chapter that whenever companies go for an extensive repositioning exercise, one of the first things they change is
Tea industry experts are concerned that tea is losing its appeal among younger audiences owing to a number of reasons. A prominent one among those is that tea dominates in-home consumption whereas a
The chapter states, “VALS helps marketers analyze important behaviours like product purchase, usage patterns, trial, early adoption, etc. and segment consumers based on their motivations,
In the opening vignette, what are the tangible vs. intangible product characteristics of Archies? How do you see Archies packaging itself to tangibilize its brand experience? How is it positioned in
Which of the following types of organizations do you think is more equipped to implement IMC?Why?a. Large vs. small organizationsb. Goods vs. service organizations
Research indicates that IMC is more used in companies that encounter a high level of competition.Do you think this is true? Give reasons and examples to support your claim.
Find an example for each of the common types of advertisements discussed in the chapter. What purpose do they serve?
Form groups of 5 to 6 students and contact a local communications agency. Interview a couple of key people in the agency regarding how they use integrated marketing in practice.
Critics argue that Internet in India as a communications medium will not be able to yield the same results as in developed countries due to poor PC and Internet penetration. How far do you think the

Showing 200 - 300 of 2211

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved