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business ethics
Questions and Answers of
Business Ethics
Would you support mandatory labeling for all GMO food products?Free and informed consent is one of the fundamental ethical conditions on any exchange. Parties to the exchange must understand and give
Besides the sellers and consumers, what other stakeholders should be considered in making this decision?Free and informed consent is one of the fundamental ethical conditions on any exchange. Parties
How would you respond to the reasons offered by the side that disagrees with your views?Free and informed consent is one of the fundamental ethical conditions on any exchange. Parties to the exchange
Is it reasonable to expect that some consumers will interpret the label as a warning that GMO foods are unhealthy?Free and informed consent is one of the fundamental ethical conditions on any
Identify as many ethical issues involved in these cases as you can. Are any of these issues unique to digital marketing? Deception and manipulation are two ethical concerns that seem as relevant to
Who are the stakeholders in the OKcupid and NebuAd cases? Who was harmed by NebuAd? Deception and manipulation are two ethical concerns that seem as relevant to digital marketing techniques as they
Who should own and control personal information collected by cookies? Are there any limits that should be placed on how that information is used and who has access to it? Deception and manipulation
Does an individual relinquish all claims to privacy by posting personal information on a social network site? Deception and manipulation are two ethical concerns that seem as relevant to digital
What liability, if any, should Snapchat have for the damages caused by this accident? No one denies that the driver bears primary responsibility, but did Snapchat also contribute to the harms caused?
What uses could Snapchat have reasonably foreseen for this speed filter? What could Snapchat reasonably be expected to know about the users of its products?
Was the advice contained in the terms of service sufficient warning to protect Snapchat from any misuse of its product?
Do you think that the speed filter is a dangerous product? Was Snapchat negligent in marketing this product?
Apply an ethical framework to marketing issues.
Describe the three key concerns of ethical analysis of marketing issues.
Describe two interpretations of “responsibility” and apply them to the topic of product safety.
Explain contractual standards for establishing business’s responsibilities for safe products.
Articulate the tort standards for establishing business’s responsibilities for safe products.
Analyze the ethical arguments for and against strict product liability.
Discuss how to evaluate both ethical and unethical means by which to influence people through advertising.
Explain the ethical justification for advertising.
Trace debates about advertising’s influence on consumer autonomy.
Distinguish ethical from unethical target marketing, using marketing to vulnerable populations as an example.
Discuss business’s responsibilities for the activities of its supply chain.
What food choices have you made so far today? In what ways were your choices shaped or influenced by business decisions and business practices?
In what ways and on what grounds does the fast-food restaurant industry compete for customers? What are the environmental and ethical impacts of fast food?
In what ways might your food choices shape the way the food industry, including both agriculture and restaurants, interacts with the natural environment?
Which individual food choices matter directly, in terms of making a difference in the world? Which choices we make only matter in the aggregate, when many people’s choices are added together?
If consumers have evolved a practice of treating printed “best before” dates as “unsafe after” dates, should the food industry instead be encouraged to print dates that more closely
Should the FSIS, whose name suggests consumer safety as its mission, be a mechanism for achieving environmental sustainability focused goals?Food product date labeling that is intelligible to
Consumer-readable sell-by dating replaced an older system of symbols or numbers whose meaning was understood only by the retailer. It was replaced by consumer-readable date labels in an attempt to
Do you think that business firms and industries have an ethical responsibility to address global poverty by creating the capacity to consume among the world’s poor? Do you think that this can be
What are the key facts relevant to your judgment?
What ethical issues are involved in a firm’s decision to market its products among the world’s poor by creating the capacity to consume?
What alternatives does a firm have with regard to the way in which it markets its products?
How do the alternatives compare; how do the alternatives you have identified affect the stakeholders?
To what degree should the movement toward organic and sustainably raised food be left to the market? What role, if any, should government regulation play in this regard? What responsibilities does
Many food products are marketed as “natural.” Can you think of any such products that raise ethical problems? Is everything that is natural also good?
Sustainable products should be designed to meet the needs of present and future generations. Who decides what people need? Can every product be sustainable?
As a research project, choose a product with which you are familiar (one with local connections is best) and trace its entire life cycle. From where does this product originate? What resources go
Search online for a free ecological footprint analysis. You should be able to find a self-administered test to evaluate your own ecological footprint.What comparisons does the test allow? How does
Think of a corporate brand that you know and admire. Look online to determine whether the company issues a corporate sustainability report. If it does, look at the report to see whether it impresses
Should businesses be legally required to take back products at the end of their useful life? Are there other, equally effective solutions? Is there a better argument for such a rule with regard to
What does the concept “sustainability” really mean when applied to different businesses and industries? What would sustainable agriculture require?What are sustainable energy sources? What would
Investigate what is involved in an environmental audit. Has such an audit been conducted at your own college or university? In what ways has your own school adopted sustainable practices? In what
Do you believe that business has any direct ethical duties to living beings other than humans? Do animals, plants, or ecosystems have rights? What criteria should be used in answering such questions?
Investigate LEED (Leadership in Energy and Environmental Design) building designs. Try typing “LEED” into Google, along with the name of your town or neighborhood, to search for LEED-certified
Explain how environmental challenges can create business opportunities.
Describe a range of values that play a role in environmental decision making.
Explain the difference between market-based and regulatory-based environmental policies.
Describe business’s environmental responsibilities that flow from each approach.
Identify the inadequacies of sole reliance on a market-based approach.
Identify the inadequacies of regulatory-based environmental policies.
Define and describe sustainable development and sustainable business.
Highlight the business opportunities associated with a move toward sustainability.
Describe the sustainable principles of eco-efficiency, biomimicry, and service.
Explain how marketing can be used to both support and detract from the goals of sustainable business.
Discuss the role of mission statements and codes in creating an ethical corporate culture.
Does Facebook have particular responsibilities regarding political ads and apps? Should it be responsible for ensuring that political ads and their sponsors are identified?
It is often said that business has a responsibility to its customers. Who are Facebook’s customers and what responsibilities does Facebook have to them?
Facebook has also been criticized for allowing hate speech and postings from neo-Nazis, white supremacists, and racists on its platform. What responsibility does Facebook have for policing the
The legal right of freedom of speech is a right against government censorship. Do private companies like Facebook have a duty to respect free speech, or should they have a right to limit what is said
Like all other social media platforms and software companies, Facebook has a “terms of usage” agreement that users acknowledge when they sign up for a Facebook account. To what degree does this
Use the decision procedure described in Chapters 1 and 2 to analyze this case. What further facts would you need to know? What are the ethical issues involved? Who are the stakeholders involved in
Should Facebook censor hate speech? What criteria should Facebook use to censor posts, ads, or apps?
What is your overall perspective on CSR after reviewing this chapter? If market forces do not encourage responsibility for social causes, should a firm engage in this behavior? Does social
Which of the three models of CSR is most persuasive to you and why? Which do you believe is most prevalent among companies that engage in CSR efforts?
This chapter has asked in several ways whether the social responsibility of the companies you patronize has ever made any difference to your purchasing decisions. Will it make any difference in the
Court decisions in the United States have recognized corporations as having legal rights beyond the narrow right of being able to enter into contracts. Do you agree that corporations should have
Some years ago, Nestlé S.A. CEO Peter Braeck-Letmathe argued, “Companies shouldn’t feel obligated to ‘give back’ to communities because they haven’t taken anything away. Companies should
What kind of organization would you like to work for? What would be the best? What would be the most realistic? Think about its structure, physical environment, lines of communication, treatment of
Take another look at the quote by Paul Hawken in the section titled “Exploring Enlightened Self-Interest” in this chapter. He seems to be saying that it is not acceptable to use social perception
Have you ever boycotted a product because you disagree with some action by the company that produces it? Would you boycott a product because the company advertises on a television program that
Define corporate social responsibility.
Distinguish key components of the term responsibility.
Describe and evaluate the economic model of corporate social responsibility.
Describe and evaluate the stakeholder model of corporate social responsibility.
Describe and evaluate the integrative model of corporate social responsibility.
Explain the role of reputation management as motivation behind CSR.
Evaluate the claims that CSR is “good” for business.
Using ethical analysis (rather than the legal analysis included above), evaluate whether it was ethical for Briskman to have been fired, for Kaepernick to have been blacklisted, and for Damore to
What are the key facts relevant to your conclusion?Article 19 of the Universal Declaration of Human Rights provides that “everyone shall have the right to hold opinions without interference”and
What are the ethical issues involved in your decision?Article 19 of the Universal Declaration of Human Rights provides that “everyone shall have the right to hold opinions without
Who are the stakeholders in this scenario? Are any stakeholders’ rights compromised or limited by the employers’ decisions, other than the three employees mentioned? In what way?Article 19 of the
Using ethical theories, how would you advocate on the employers’ behalf in each circumstance?Article 19 of the Universal Declaration of Human Rights provides that “everyone shall have the right
Co-author Chris MacDonald suggests, “A good test of your moral intuitions is generally to put the shoe on the other foot. In particular, when you applaud the exercise of autonomous judgment or
How would you define “bullying” if you were to design an anti-bullying law? What stakeholder groups should be considered in crafting your definition?
As a manager, what steps might you take to prevent bullying behavior in your company?
Do you believe that legislation is needed to respond to the problem of workplace bullying? Why or why not?
A 2017 study revealed that the majority of workplace bullying is against women (two-thirds), with basically the same level of bullying coming from men as from women (65% from men and 67% from
What facts would you want to know before deciding whether the practice of exporting clinical trials was fair and responsible?
What alternatives to exporting clinical trials exist for a pharmaceutical company?
Who are the stakeholders of your decision? What is the impact of each alternative mentioned here on each stakeholder you have identified?
Should local legal regulations govern the situation or the legal regulations in the pharmaceutical company’s home country?
What are the consequences of such a decision? What rights and duties are involved? If the consequences are effective and valuable to the majority but fundamental rights are implicated, how will you
Who are the stakeholders involved in your decision?While there is a cost associated with workplace health and safety violations, some argue that this cost is not sufficiently high to deter
What do you foresee will be the impact of your decision on the stakeholders involved?While there is a cost associated with workplace health and safety violations, some argue that this cost is not
How might ethical theory assist you in reaching this particular decision?While there is a cost associated with workplace health and safety violations, some argue that this cost is not sufficiently
Once you have reached your decision, which constituencies do you anticipate will be most supportive and which will be most against your decision, and why?While there is a cost associated with
If you were on the OSHA Commission to review the amounts of fines imposed, how would you reach a decision as to how much is enough in BP’s second (later) case? What factors would you consider?
What are the key facts relevant to your decision regarding child labor?As you explore the question of child labor in this section, consider the many stakeholders involved and the power each one holds
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