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business
exploring management

Questions and Answers of Exploring Management

How do organizations use information systems to increase the value of their social capital?
How can organizations use Facebook?
How can organizations use Twitter?
What are business applications for User-Generated Content?
What are the risks of using social networking and UGC?
Go to your own Facebook or MySpace account and make a sketch (or partial sketch) of your social network. Include at least some friends of friends with whom you have no relationship. Assess your
Choose an activity or school organization in which you have an interest. Explain how you could use social networking to create a viral marketing campaign for your group. Identify three feasible viral
Create a group for the organization you chose in question 2. Explain how you would use it to bring students (or other clients) closer to your organization’s presence. Describe the type of group and
For the organization you chose in question 2, describe an application that you could hire someone to develop. Describe the features of the application and explain how those features will make the
For the organization you chose in question 2, describe five different types of UGC that you could use, and explain how they would add value to your organization’s presence.
For the organization you chose in question 2, summarize the risks to which your presence, as defined in your answer to questions 3 through 5, would be vulnerable. Describe how you would respond to
Visit www.my.barackobama.com, and explain how social networking is used on this site.
What is a database marketing opportunity?
How does RFM analysis classify customers?
How does marketbasket analysis identify cross-selling opportunities?
How do decision trees identify market segments?
Explain what conditions in the data could have caused this particular structure to emerge. For example, what conditions may have existed for self-funding students under the age of 23 to be classified
Consider this tree from the standpoint of:a. A 23-year-old woman whose job experience is 3 years as a successful Wall Street financial analyst.b. A 28-year-old gay male with 4 years’ job experience
Suppose you work in admissions and your university’s public relations department asks you to meet with the local press for an article it is preparing regarding your admittance policy. How do you
Would your answer to question 3 change if you work at a private rather than public institution?Would it change if you work at a small liberal arts college rather than a large engineering-oriented
What conclusions do you make regarding the use of decision trees for categorizing student applicants?
What conclusions do you make regarding the use of decision trees for categorizing prospects in general?
Of the three database marketing techniques described in this chapter extension, which best solves the problem at Carbon Creek Gardens?Explain how Mary could have used that technique to identify
Describe a use for RFM analysis for Fox Lake.Consider golf, tennis, the restaurant, or the pro shop as candidates. Which do you think is best suited to RFM? Explain your rationale. For your
Describe an application for market-basket analysis other than for a dive shop. Explain how you would use the knowledge that two products have a lift of 7.Explain how you would use the knowledge that
Describe an application for decision tree analysis for customer service and support at a computer vendor like Dell. Assume your decision tree analysis considered customer name, company, number of
How do reporting systems create information?
What are the components and characteristics of reporting systems?
How are reports authored, managed, and delivered?
How are OLAP reports dynamic?
In your own words, explain the difference between physical security and semantic security.
Why do reporting systems increase the risk of semantic security problems?
What can an organization do to protect itself against accidental losses due to semantic security problems?
What legal responsibility does an organization have to protect against semantic security problems?
Suppose semantic security problems are inevitable. Do you see an opportunity for new products from insurance companies?If so, describe such an insurance product.If not, explain why not.
Suppose you work for Fox Lake, and Anne asks you to design a report that she could use as the basis of her campaign to market to members having daughters of a suitable age. Draw a mockup of a report
Same as question 1, except mock up two reports regarding members and golfing activities (for use by the golf pros) and members and tennis activities (for use by the tennis pros). Assume that the
Suppose Fox Lake wants to analyze member charges using an OLAP cube. Thinking about all of the club’s activities (tennis, golf, swimming, restaurant, lessons, and pro shop), answer the following
Read about RFM analysis in Q2 of Chapter Extension 15, if you have not already done so.Explain how you can use the basic reporting functions to generate an RFM analysis. Include in your explanation
Read the THL case at the end of Chapters 8 and 9.Describe a report or OLAP cube that would best enable you to answer the following questions:a. Which brand generates the most revenue?b. Which brand
What are the components of a geographic information system?
How are GIS maps constructed?
How do organizations use GIS?
How do maps deceive?
Visit www.harley-davidson.com and plan a trip.Explain the roles played by the software components in Figure CE17-3 as you do so. Keep in mind that the base map data are coming from Microsoft Bing.
Use the Harley-Davidson trip planner to find a dealer in Grand Junction, Colorado. Use either Google Maps or Microsoft Bing to locate a nearby Mexican restaurant. Summarize the geospatial and
Compare and contrast Google Maps and Google Earth. Summarize the disadvantages of a thick client to both you and Google. Install Google Earth. Find the restaurant you identified in your answer to
Visit http://udig.refractions.net. Summarize the capability of the products offered at this site. Find and describe two interesting maps in the uDig gallery. Visit http://grass.osgeo.org. Summarize
Visit www.healthlandscape.org and navigate to My HealthLandscape. Summarize the capability and benefits of this site. Create an account as a public user. Zoom to the county of your home town. Using
Use the knowledge you gained from Q4 of this chapter extension to construct a personal guide to map interpretation. List rules and reminders that you should use when interpreting maps, especially
Why do organizations need to manage business processes?
How does Business Process Modeling Notation (BPMN)document business processes?
How can business processes be improved?
How are SOA principles used to design business processes?
Why are XML and other SOA standards important?
In your own words, explain why organizations need to manage business processes. Choose a business process at your university and identify the principle components of that process. Explain how each of
Use BPMN to document the process you identified in your answer to question
Use Figures CE18-4 and CE18-6 as a guide to the level of detail you should provide. If possible, use Visio to document your process. Visio 2010 includes standard BPMN shapes in the Flowchart shape
Using your own experience and knowledge, create a process diagram for a Reject Order activity that would fix the allocation problem in Figure CE18-4.Use Figure CE18-6 as an example. Use Visio 2010
Assume that the activity you created in your answer to question 3 is to be designed according to SOA principles so that it can be automated. Explain what those principles are and show how you have
Explain why XML is meta, metadata. Use Figure CE18-11 in your answer. Is an XML schema meta, meta metadata? Explain your answer.
Why is formalized project management necessary?
What are the trade-offs in requirements, cost, and time?
What are the dimensions of project management?
How does a work-breakdown structure drive project management?
What is the biggest challenge for planning a systems development project?
What are the biggest challenges for managing a systems development project?
What is the single most important task for users on a systems development project?
Consider two projects: one to track the use of facilities at Fox Lake and the second to upgrade the reservations system for Alaska Airlines. Explain how the general characteristics of these two
Consider the facilities tracking system at Fox Lake.Suppose the system is to be used to track rooms, equipment, tennis courts, golf course tee times, and reservations at the restaurant. Explain the
Consider the process of an election campaign—say, a campaign to elect one of your fellow students for the position of student government president (or similar office at your university):a. Develop
Suppose you have a computer virus that is so severe you must reformat your hard drive:a. Develop a WBS for the process for recovering your computer.b. Estimate the time it will take you to perform
What is outsourcing? LO-5
Why do organizations outsource IS and IT?
What are popular outsourcing alternatives?
What are the risks of outsourcing?LO-5
Hiring an organization’s existing IS staff is common practice when starting a new outsourcing arrangement. What are the advantages of this practice to the outsource vendor? What are the advantages
Suppose you work for an outsource vendor.How do you respond to the charge that your managers care only about how they appear to their employer (the outsource vendor), not how they actually perform
Consider the statement, “We can’t figure out how to manage an important function in our company, so you do it!” Do you agree with the sentiment of this statement? If this is true, is it
Explain how it is possible for an outsource vendor to achieve economies of scale that are not possible for the hiring organization.Does this phenomenon justify outsourcing?Why or why not?
In what ways is outsourcing IS infrastructure like outsourcing the company cafeteria? In what ways is it different? What general conclusions can you make about infrastructure outsourcing?
Consider the following statement: “In many ways, choosing an outsource vendor is a one-way street.”Explain what this statement means. Do you agree with this statement? Why or why not?
Consider the outsourcing of the following business functions:• Employee cafeteria• General ledger accounting• Corporate IT infrastructure (networks, servers, and infrastructure applications,
Read Case Study 11, about Marriott International, on page 278. As stated in question 3, Marriott chose to outsource its human relations information system.a. List the advantages of outsourcing the HR
Suppose you are offered two jobs as a systems analyst. One is for a sizable, quality company like Marriott, and you will work on its in-house information systems. The second job is to work for a
How does the global economy impact organizations and processes?
What are the characteristics of international IS components?
What are the challenges of international cross-functional applications?
How do interorganizational IS facilitate globalization?
What are the challenges of international IS management?
Suppose that you are about to have a job interview with a multinational company, such as 3M, Starbucks, or Coca-Cola. Further suppose that you wish to demonstrate an awareness of the changes for
Suppose you work for a large business that is contemplating acquiring a company in Mexico. Assume you are a junior member of a team that is analyzing the desirability of this acquisition. Your boss,
Using the information in this chapter extenstion as well as in Chapter 7, summarize the strengths and weaknesses of functional systems, CRM, ERP, and EAI. How do the advantages and disadvantages of
Suppose that you are a junior member of a newly formed, international team that will meet regularly for the next year. You have team members in Europe, North and South America, Japan, Hong Kong,
The database in the Microsoft Access file Ex02 contains the same records of employee activity on special projects as in Application Exercise 1. Before proceeding, open that database and view the
PowerPoint file Ex03 contains a copy of Figure 2-2 as well as a collection of spare shapes. Using these shapes, create a business process for the Solicit Membership Process. Use your own knowledge
Figure AE-1 shows an Excel spreadsheet that the resort bicycle rental business uses to value and analyze its bicycle inventory.Examine this figure to understand the meaning of the data. Now use Excel
In this exercise, you will learn how to create a query based on data that a user enters and how to use that query to create a data entry form.a. Download the Microsoft Access file Ex05.Open the file
Suppose that you have been asked to assist in the managerial decision about how much to increase pay in the next year. Assume you are given a list of the departments in your company, along with the
Suppose that you have been asked to assist in the managerial decision about how much to increase pay in the next year. Specifically, you are tasked to determine if there are significant salary

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