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business
understanding cross cultural management

Questions and Answers of Understanding Cross Cultural Management

define of the follow
the communication of the
what is the of
Identifying and interacting with prospective suppliers, partners and collaborators See Enterprise 2.0 in the next section
Gathering information about competitors and marketplace perceptions of competitors
Encouraging customers to share their positive perceptions with others; e.g., word of mouth
Providing support services to customers by answering questions, providing information,etc.
Soliciting ideas for new products and services from customers
Identifying customer perceptions by “listening” to conversations
Building relationships with customers and prospective customers
Prospecting for customers
Promoting products to prospective customers; e.g., advertising.
6. What is feature convergence? Give some examples of this trend with regard to social media apps.• Selling goods and services
5. What are some of the most important messages for business organizations in the Cluetrain Manifesto?
AJAX of technologies?
4. What are some of the benefits or advantages that web developers gain from using
3. Why is Web 2.0 referred to as the Social Web?
2. What are the basic tools or applications that characterize Web 2.0?
1. How has Web 2.0 changed the behavior of Internet users?
Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch.Your own “downsizing initiatives” taught us to ask the question: “Loyalty? What’s
Most marketing programs are based on the fear that the market might see what’s really going on inside the company.
Companies need to realize their markets are often laughing. At them.
Corporations do not speak in the same voice as these new networked conversations.To their intended online audiences, companies sound hollow, flat, and inhuman.
People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized
As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
Markets consist of human beings, not demographic sectors.
Markets are conversations.
5. What are the benefits for companies that offer customer service support through social channels like Twitter and Facebook?
4. What are some of the frustrations customers encounter when seeking customer service support from a company?
3. Explain why companies can no longer afford to limit their customer service channels to traditional channels (e.g., call centers).
2. When customers have a negative experience with a company, what are the various ways they can use social media to tell others about their experience?
Describe how organizations use Web 2.0 apps to improve business functions.• Explain metrics used to evaluate the effectivene1. How does social media represent a threat to companies who limit
5. Based on the videos and additional research, how do the MVS services of Goggles (Google), Shopgate(PixlinQ.com), and Shortcut (Koobaba) differ from one another?• Explain the interactive nature
4. If consumers begin to use MVS on a widescale basis, how should businesses adjust their marketing practices to take advantage of this technology?
3. Compare and contrast MVS with marketing strategies using QR codes.
2. Get the latest news and information about MVS by searching on the phrase “Mobile Visual Search” using Google or some other popular search engine.
5. Using a mobile device, check the purchase and/or rental prices of the textbooks you are using this semester.Compare these with prices from alternative vendors(e.g., your college bookstore,
4. What other ways could Chegg use mobile technologies to provide further value to college students?
3. How does Chegg’s mobile price comparison service provide benefit to college students? Do you think it helps to increase rentals and purchases from Chegg?
2. Go to Chegg.com to view a demo of its e-Textbook reader. After reviewing the service, evaluate if you think the reader will motivate students to obtain their textbooks from Chegg instead of using
Do they offer services that are truly helpful to college students, or are they just a gimmick?
1. Evaluate the mobile features of Chegg’s textbook program.
10. If you have a Facebook account, download the Facebook mobile handheld, and use it for approximately one week.Prepare a report describing how your mobile experience on the social networking site
Describe how Shopkick uses behavioral reinforcement to encourage specific kinds of shopping behaviors(e.g., store visits, looking for promotional products, participating in marketing surveys, etc.)
9. If you have a smartphone, download the shopping app Shopkick.com. Use the app for a few weeks, and then prepare a report or presentation about your experience.
phone carrier prior to using these handhelds to make sure you won’t incur unexpected expenses on your phone bill)
services for a few days to listen to music. Prepare a presentation that compares the services, listing the strengths and weaknesses of each. (Caution—these services use a lot of bandwidth, so you
Pandora.com and Grooveshark.com. Use these two
8. If you have a smartphone and an appropriate mobile network access plan, download handhelds for
describing your reaction to this new technology, and predict if it will become more commonplace in the future.
7. Using Youtube.com or any other video-sharing site, watch examples of augmented reality handhelds and promotional campaigns. Write a brief report
6. Visit ME, a news site for the mobile entertainment industry (mobile-ent.biz/). Select an entertainment category and study recent developments in that area.Prepare a report summarizing the current
5. Conduct research on the way telecommunications companies are charging for mobile access to the Internet.Identify providers that offer fixed or flat rate pricing vs.those that charge based on usage.
4. Prepare a brief report comparing Apple’s iPad with various Android-based tablets (e.g., Asus Eee Pad, Samsung Galaxy Tab, Sony Tablet S). How do these products compare with the iPad? What are
3. Investigate how your college or university is using mobile computing technology (note: you make have to speak to several different people). Specific areas you should examine include admissions,
Briefly interview a handful of people in each group to identify their reasons for owning the kind of phone they do. Summarize your findings in a brief report.
how many are using feature phones vs. smartphones.
2. Take a poll among your classmates and friends to see
1. Conduct research on the relative advantages/disadvantages of Apple’s iOS vs. Android OS developed by Google and the Open Handset Alliance. Based on your research, predict which system will
14. How are businesses, governments, and other organizations using mobile computing to enhance their productivity, efficiency and profitability?Online Activities
13. List some location-based services, and explain their value to mobile device users.
12. How is mobile computing creating an attractive opportunity for advertisers? Will consumers be receptive to this type of communication? Why or why not?
11. Why is mobile social networking expected to grow dramatically in the next few years?
10. Describe the mobile entertainment market and ways people can use their mobile devices to have fun.
behavior of consumers?
9. How has mobile computing changed the retail shopping
8. What are the key benefits of using a mobile wallet? Do you think new improvements to this mobile application will make it more attractive to end users?
7. What are some of the risks faced by consumers who use mobile devices for banking and other financial transactions?
6. Evaluate the various mobile electronic payment processes described in the chapter.Which ones do you think are likely to emerge as the dominate method for mobile payment? Explain your answer.
5. How are people using mobile devices to conduct banking and other financial services?
4. Describe some of the key developments in wireless network technology that have take place in the last few years.
3. Based on how other industries have developed over time, what do you predict will occur in the area of mobile device operating systems? (Hint: How does this market compare to the operating system
1. Explain how mobile computing technology is being used by brick and mortar retailers to enhance the in-store shopping experience.v• 2. Describe some of the latest advances in mobile computing
3. Based on your own observations and those identified by the Howtogomo.com web site, prepare a list of recommendations for optimizing your institution’s web site when viewed on a mobile
2. Then go to Google’s mobile website evaluation service at howtogomo.com/en/d/test-your-site/. Compare the list of shortcomings with those identified by the Google service.
1. Using a mobile device (e.g., smartphone or tablet) visit your college website and make a list of areas where the site performs poorly when viewed on a mobile device.Look for missing or scrambled
5. Describe some benefits to companies using Mobile Supply Chain Management(MSCM) programs mobile device (e.g., smartphone or tablet).
Employees involved in logistical operations such as driving trucks or delivery vehicles, or working in remote warehouses or storage facilities 1. Describe how mobile devices and apps are being used
Supporting employees while they do work inside the enterprise, but where there is no easy access to desktop computers; e.g., in a warehouse, outdoor facilities, or large retail stores
Supporting traveling or off-site executives, managers, or other employees
Supporting field employees doing repairs or maintenance on corporate premises or for clients
Supporting salespeople while they are waiting on customers
3. Describe how the technology being used by 91 Express Lanes might be used in other kinds of business situations.
2. Outline the consumer benefits described in this story compared to traditional toll road systems. Describe the benefits of the system to the government or agencies operating the toll road.
1. What is the role of the wireless component of this system?
Influence—Average number of friends among users who have installed application.
Growth of users within a specific time frame
Percentage of users who have installed application among the total social media audience
Unique User Reach
Audience Profile—User demographics from self-reported profile information
Number of Active Users
Number of application installations
Updates, E-mails, Alerts)- Invites sent- Newsfeed items posted- Comments posted
- Messages sent (e.g., Bulletins,
- Uploads (e.g., images, videos)
- Contest/Sweeps Entries-• Coupons downloaded/redeemed
Activity metrics related to:
Time Spent on Site
Proportion of visitors who interact with an ad or application.

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