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business
understanding cross cultural management

Questions and Answers of Understanding Cross Cultural Management

1. What are the three technological foundations of mobile computing?
2. Based on your research, discuss how Apple has shaped the future of at least two industries.
1. Research the release of Apple’s new products and services.Build a timeline showing those releases.
Traditional retailers spend a considerable amount of money to maintain an inventory of products and provide sales people to service in-store customers. Is it unethical for customers to “showroom”
5. Does Macy’s Backstage Pass Program really add value to the customer or is it just a gimmick with short-term benefits?
4. Why is it important that Macy’s get customers to opt in to their program before sending promotional text messages?
3. How does Macy’s benefit from the use of location-based apps like Foursquare and Shopkick?
2. What will most customers think about Target’s attempt to make mobile price comparison more difficult?
1. Describe how each of Macy’s mobile retail strategies enhances the in-store shopping experience for customers.
Identify ways that business organizations are using mobile technologies to become more efficient, productive, and profitable.
Describe how location-aware features of mobile devices create opportunities for new services, new approaches to advertising, and valuable benefits for mobile device users.
Recognize how mobile payment methods benefit both consumers and retailers.
5. What is the value of visualization?© Images• Understand the three primary components of mobile technology:mobile devices, mobile operating systems and software, and wireless networks.•
4. Review and compare your results.
n a few browsers, you may need to download Sun’s Java Plugin to see the visualizations.
3. Create 4 different visualizations and save each to a file, or print your results. Many Eyes uses Java applet technology.
2. Read the other sections of “Learn More.”
1. Then select recent data set that has been uploaded to Many Eyes.The link in the “data” column takes you to a view of the data set itself.The blue “Visualize” button lets you visualize the
4. Finally, if you were really faced with the prospect of buying a home, would you use one or more of these sites, or would you spend most of your time working with a real estate agent? Explain your
3. How well did each site do in terms of educating you about the home buying process? Did the information provided seem objective and helpful, or did it appear to be biased toward getting you to call
What were the biggest weaknesses?
2. What were the biggest strengths of the sites you visited?
1. Based on your experience, which web site does the best job of helping home buyers identify homes they might like to purchase?
E. Social features—does the web site have a blog, discussion board or other ways that home buyers can talk to one another about their experiences and questions?
D. Advice and tips on the home buying process.
C. Features for getting information about homes (e.g., mapping services, photos, videos, price and tax information, etc.).
B. Quality of the search engine tool for generating a list of homes that fit your criteria.
A. Ease of navigation and use.
4. Visit the e-commerce set up to showcase cloud-based solutions to government agencies at Apps.gov. How could this site be improved to do an even better job of promoting cloud technologies to
3. What is the purpose of the new federal government IT dashboard?
2. Why is security even more important for government agencies than businesses in the private sector?
1. Why are government agencies increasingly interested in using cloud and mobile technologies to accomplish their missions?
e. Would you buy a $5,000 diamond ring online? Why, or why not?
d. What customer service features are provided?
c. How do the sites increase trust for online purchasing?
b. How do the sites attract buyers?
a. What features are used in these sites to educate buyers about gemstones?
24. Conduct a study on selling diamonds and gems online.Each group member investigates one company such as bluenile.com, diamond.com, thaigem.com, tiffany.com, or jewelryexchange.com.
Visa and MasterCard are offering. Finally, check Citicorp and some German and Japanese banks.
23. Have teams investigate how B2B payments are made in global trade. Consider instruments such as electronic letters of credit and e-checks.Visit tradecard.com and examine their services to SMEs.
Examine the problems the applications solve or the opportunities they exploit.
22. Assign each team to one industry. Each team will find five real-world applications of the major business-tobusiness models listed in the chapter. (Try success stories of vendors and
21. Have each team study a major bank with extensive e-commerce offerings. For example,Wells Fargo Bank is well on its way to being a cyberbank. Hundreds of brickand-mortar branch offices are being
20. Read Google’s new Privacy Policy at http://www.google.com/policies/privacy/.What types of information does Google collect about people who use its services? How can people either restrict or
19. Visit manyeyes.alphaworks.ibm.com/manyeyes/. Select visualizations from the left-side menu bar. Generate two visualizations. How does visualization improve understanding of the data sets?
18. Visit espn.com. Identify at least five different ways it makes revenue.
17. Go to nacha.org.What is the National Automated Clearing House Association (NACHA)? What is its role?What is the ACH? Who are the key participants in an ACH e-payment? Describe the pilot projects
16. Visit amazon.com and identify at least three specific elements of its personalization and customization features.Browse specific books on one particular subject, leave the site, and then go back
Decide what car you want to buy. Configure your car by going to the car manufacturer’s web site. Finally, try to find the car from autobytel.com.What information is most supportive of your
15. Assume you’re interested in buying a car.You can find information about cars at autos.msn.com or autobytel.com for information about financing and insurance.
14. Describe the different ways listed in the chapter for e-businesses to advertise.Online Activities
13. What are the two different forms of search engine marketing?How are they different?
government agencies? What steps is the government taking to protect the IT infrastructure from cyber-attacks?
. Why is cyber security a growing concern to business and
11. Describe some key ethical issues related to e-commerce.
10. Discuss the reasons for e-commerce failures.
9. Why is order fulfillment in B2C difficult?
8. Discuss the various ways to pay online in B2C.
7. What are the major benefits of e-government? How are they changing?
6. Discuss the benefits to sellers and buyers of a B2B exchange.
5. Distinguish between business-to-business forward auctions and buyers’ bids for RFQs.
4. Discuss the reasons for having multiple e-commerce business models in one company.
3. Prepare a brief memo summarizing your findings to #1 and #2 above and then make a recommendation as to the most likely e-business model that would lead to success for the textbook
2. List the pro’s and con’s of each e-business model.Consider factors like how each model might impact students’ willingness to use the site, the complexity of implementing each model, and the
1. Identify a set of possible alternative e-business models that could be considered for a textbook exchange site.
6. What is the difference between SEO and PPC search engine marketing?
5. What are the key differences in the CPM, CPC, and CPA methods of paying for advertising?
4. Describe the different types of online advertising
3. Describe the issues in e-commerce order fulfillment.
2. List the security requirements for e-commerce.
1. What are the major e-commerce support services?
e-content: supplied by content providers
e-services: CRM, PRM, and directory services
e-communities: citizens, audiences, and business partners
e-markets: marketing and advertising
4. How do e-government apps help fight drunken driving?
3. What is the purpose of Apps for Democracy?
2. What is the advantage of using cloud computing as the platform for e-government?
1. What are the benefits of e-government?
6. List three online marketing planning recommendations.
5. List the major issues relating to e-tailing.
4. How did ING Direct attract customers to become the world’s largest online bank?
3. How has Amazon maintained its competitive edge?
2. What general features make the delivery of online services successful for both sellers and buyers?
1. Describe how digital content and services can lead to significantly lower costs.
4. Make data-driven, fact-based plans.
3. Identify all key assumptions in the marketing plan.When there is evidence that those assumptions are wrong, identify the new assumptions and adjust the plan.
to identify when adjustments are needed, and then be agile enough to respond
2. Monitor progress toward the one-year vision for the business in order to be able
1. Build the marketing plan around the customer, rather than on products
4. What attracted brick-and-mortar banks into the online banking segment?
3. What attracted customers to online banking at ING Direct?
2. Why did ING Direct use both online and offline marketing campaigns?
1. How did ING Direct become the world’s largest online bank?
5. Define the term “business model” and list five e-business models.
4. What is the importance of PCI DSS compliance?
3. What are the requirements and challenges of e-business?
2. List some benefits of operating as an e-business.
1. What was the dot-com bubble? What lessons were learned from it?
12. Finally, what actions can users take to limit the information that Google collects about them and do you think options to limit information collection by Google are adequate?

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