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business
understanding cross cultural management

Questions and Answers of Understanding Cross Cultural Management

Markets are conversations.
If no, what should the criteria be for deciding when and when not to respond? If yes, how should companies respond to these highly emotional expressions of customer angst?
7. Search YouTube and Twitter for customer complaints about Comcast. Some are straightforward complaints about service while others can perhaps be described as angry rants, containing profanity,
5. What are the benefits for companies that offer customer service support through social channels like Twitter and Facebook?
4. What are some of the frustrations customers encounter when seeking customer service support from a company?
3. Explain why companies can no longer afford to limit their customer service channels to traditional channels (e.g., call centers).
2. When customers have a negative experience with a company, what are the various ways they can use social media to tell others about their experience?
1. How does social media represent a threat to companies who limit their support services to traditional channels?
Explain metrics used to evaluate the effectiveness of social media strategies and tactics.• Describe semantic technologies and tools that improving interactivity and interoperability of Web apps.
explain the interactive nature of Web 2.0 and its business applications.• Identify trends in virtual communities and social networks and assess their impact on business.• Describe how
5. Based on the videos and additional research, how do the MVS services of Goggles (Google), Shopgate(PixlinQ.com), and Shortcut (Koobaba) differ from one another?
4. If consumers begin to use MVS on a widescale basis, how should businesses adjust their marketing practices to take advantage of this technology?
3. Compare and contrast MVS with marketing strategies using QR codes.
2. Get the latest news and information about MVS by searching on the phrase “Mobile Visual Search” using Google or some other popular search engine.
Do they offer services that are truly helpful to college students, or are they just a gimmick?
1. Evaluate the mobile features of Chegg’s textbook program.
5. Using a mobile device, check the purchase and/or rental prices of the textbooks you are using this semester.Compare these with prices from alternative vendors(e.g., your college bookstore,
4. What other ways could Chegg use mobile technologies to provide further value to college students?
3. How does Chegg’s mobile price comparison service provide benefit to college students? Do you think it helps to increase rentals and purchases from Chegg?
2. Go to Chegg.com to view a demo of its e-Textbook reader. After reviewing the service, evaluate if you think the reader will motivate students to obtain their textbooks from Chegg instead of using
4. Dropbox.com and box.net are two cloud-based document-sharing services that make it easier for collaborative teams to share documents. Each service has a mobile app.Working in a small group of
3. Have each member of your group contact their bank to identify what mobile banking services, if any, are offered. Create a table that lists the mobile banking services offered by each bank.
Connect with your classmates (and other friends) on the Yelp service. Use Yelp for two weeks, and then prepare a presentation with your group on the advantages and disadvantages of this new service.
2. Yelp.com is a social networking directory service. It helps people find local business based on location, ratings, and recommendations from friends.With a group of students from your class, sign
1. Along with a group of students, sign up for an account at foursquare.com. Make connections with your group members on the service. Use Foursquare for a week or two, checking into the retail
10. If you have a Facebook account, download the Facebook mobile handheld, and use it for approximately one week.Prepare a report describing how your mobile experience on the social networking site
Describe how Shopkick uses behavioral reinforcement to encourage specific kinds of shopping behaviors(e.g., store visits, looking for promotional products, participating in marketing surveys, etc.)
. If you have a smartphone, download the shopping app Shopkick.com. Use the app for a few weeks, and then prepare a report or presentation about your experience.
8. If you have a smartphone and an appropriate mobile network access plan, download handhelds for Pandora.com and Grooveshark.com. Use these two services for a few days to listen to music. Prepare a
7. Using Youtube.com or any other video-sharing site, watch examples of augmented reality handhelds and promotional campaigns. Write a brief report describing your reaction to this new technology,
6. Visit ME, a news site for the mobile entertainment industry (mobile-ent.biz/). Select an entertainment category and study recent developments in that area.Prepare a report summarizing the current
5. Conduct research on the way telecommunications companies are charging for mobile access to the Internet.Identify providers that offer fixed or flat rate pricing vs.those that charge based on usage.
4. Prepare a brief report comparing Apple’s iPad with various Android-based tablets (e.g., Asus Eee Pad, Samsung Galaxy Tab, Sony Tablet S). How do these products compare with the iPad? What are
3. Investigate how your college or university is using mobile computing technology (note: you make have to speak to several different people). Specific areas you should examine include admissions,
2. Take a poll among your classmates and friends to see how many are using feature phones vs. smartphones.Briefly interview a handful of people in each group to identify their reasons for owning the
1. Conduct research on the relative advantages/disadvantages of Apple’s iOS vs. Android OS developed by Google and the Open Handset Alliance. Based on your research, predict which system will
14. How are businesses, governments, and other organizations using mobile computing to enhance their productivity, efficiency and profitability?Online Activities
13. List some location-based services, and explain their value to mobile device users.
12. How is mobile computing creating an attractive opportunity for advertisers? Will consumers be receptive to this type of communication? Why or why not?
11. Why is mobile social networking expected to grow dramatically in the next few years?
10. Describe the mobile entertainment market and ways people can use their mobile devices to have fun.
9. How has mobile computing changed the retail shopping behavior of consumers?
8. What are the key benefits of using a mobile wallet? Do you think new improvements to this mobile application will make it more attractive to end users?
7. What are some of the risks faced by consumers who use mobile devices for banking and other financial transactions?
6. Evaluate the various mobile electronic payment processes described in the chapter.Which ones do you think are likely to emerge as the dominate method for mobile payment? Explain your answer.
5. How are people using mobile devices to conduct banking and other financial services?
4. Describe some of the key developments in wireless network technology that have take place in the last few years.
3. Based on how other industries have developed over time, what do you predict will occur in the area of mobile device operating systems? (Hint: How does this market compare to the operating system
2. Describe some of the latest advances in mobile computing devices.What trends do you see in the development of this equipment? Speculate on how future devices might look or function.
1. Explain how mobile computing technology is being used by brick and mortar retailers to enhance the in-store shopping experience.
5. Describe some benefits to companies using Mobile Supply Chain Management(MSCM) programs Questions for Discussion & Review
4. How is mobile technology being used to improve inventory management within companies?
3. Describe how retailers improve the shopping experience for their customers using mobile technology.
2. Describe some ways that sales people are benefiting from mobile technology.
1. Describe how mobile devices and apps are being used inside organizations.
Employees involved in logistical operations such as driving trucks or delivery vehicles, or working in remote warehouses or storage facilities Investments in mobile enterprise apps are made to
Supporting employees while they do work inside the enterprise, but where there is no easy access to desktop computers; e.g., in a warehouse, outdoor facilities, or large retail stores
Supporting traveling or off-site executives, managers, or other employees
Supporting field employees doing repairs or maintenance on corporate premises or for clients
Supporting salespeople while they are waiting on customers
3. Describe how the technology being used by 91 Express Lanes might be used in other kinds of business situations.
2. Outline the consumer benefits described in this story compared to traditional toll road systems. Describe the benefits of the system to the government or agencies operating the toll road.
1. What is the role of the wireless component of this system?
Location-specific content. Location-specific content is used in conjunction with the geographic content to provide the location of particular services.Yellow-pages directories showing the location of
Geographic content. Geographic content consists of digitized streets, road maps, addresses, routes, landmarks, land usage, Zip codes, and the like.This information must be delivered in compressed
Location-based technology. This technology consists of groups of servers that combine the position information with geographic- and location-specific content to provide an l-commerce service. For
Mobile Positioning Center (MPC). The MPC is a server that manages the location information sent from the PDE.
Position Determining Equipment (PDE). This equipment identifies the location of the mobile device either through GPS or by locating the nearest base station.The position information is sent to the
5. Timing. Determining the precise time at a specific location L-COMMERCE TECHNOLOGIES Providing location-based services requires the following location-based and network technologies.
4. Mapping. Creating digital maps of specific geographical locations
3. Tracking. Monitoring the movement of a person or a thing (e.g., a vehicle or package)along the route
2. Navigation. Plotting a route from one location to another
1. Location. Determining the basic position of a person or a thing (e.g., bus, car, or boat), at any given time
Scotland offers mobile payment services. Banamex, one of Mexico’s largest banks, is a strong provider of wireless services to customers. Many banks in Japan allow all banking transactions to be
Mobile banking is a natural extension of online banking services, which have grown in popularity over the last decade (see Figure 7.16).Throughout Europe, the U.S., and Asia, an increasing percentage
People access financial services using a combination of mobile media channels including Short Message Service (SMS), mobile web browsers, and customized apps.
Mobile banking is generally defined as carrying out banking transactions and other related activities via mobile devices.The services offered include bill payments and money transfers, account
Mortgage alerts MOBILE BANKING AND FINANCIAL SERVICES
Transaction verification
Funds transfers
Bill pay (e.g., utility bills), deliver online payments by secure agents, and mobile phone client apps
Branch or ATM location information
Customer service via mobile
Account balances, updates, and history
Account alerts, security alerts, and reminders
4. Since most gaming apps are free, how do developers make money in this category?
Social Media apps are the third-largest category. What do you think this says about the role of mobile devices in the lives of U.S. consumers?
3. Gaming is the most popular mobile app category in the U.S.
2. How are mobile games different from traditional video games?What advantages do mobile game apps have over traditional game makers?
1. Why did established companies like Nintendo and Sony fail to gain an early position in the growing mobile gaming market?
Lack of technological standardization (devices, OSs, browsers, etc.)
Limited and inconvenient mobile payment options
Limited market size
Slow network connection speeds
Concerns about privacy and security
Relatively primitive mobile devices (compared to modern smartphones and tablets)
5. Why is developing mobile web sites more difficult than developing standard web sites?
4. Why is mobile computing now almost synonymous with wireless computing?
3. What factors have led to the recent growth of the smartphone market?
2. List the reasons why it can be difficult to categorize mobile devices.

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