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business
international marketing

Questions and Answers of International Marketing

Defend either side of the proposition that advertising can be standardised for all countries.
Outline some of the major challenges confronting an international advertiser.
With satellite TV able to reach many countries, discuss how a company can use it and deal effectively with different languages, different cultures and different legal systems.
Discuss the difference between advertising strategy when a company follows a multidomestic strategy rather than a global market strategy.
Of the four types of countertrade discussed in the text, which is the most beneficial to the seller?Explain
Why do governments scrutinise transfer pricing arrangements so carefully?
Discuss the alternative objectives possible in setting transfer prices.
Explain specific tariffs, ad valorem tariffs and combination tariffs.
‘Price fixing by business is not generally viewed as an acceptable practice (at least in the domestic market); but when governments enter the field of price administration, they presume to do it
Define the following: parallel imports, skimming, price escalation, dumping, transfer pricing and cartel.
Discuss the factors influencing marketing via the Internet.
One of the first things companies discover about international channel-of-distribution patterns is that in most countries it is nearly impossible to gain adequate market coverage through a simple
Review the key variable that affects the marketer’s choice of distribution channels.
In what circumstances are trading companies likely to be used?
Discuss how physical distribution relates to channel policy and how they affect one another.
In what ways and to what extent do the functions of domestic middlemen differ from those of their foreign counterparts?
Discuss how the globalisation of markets, especially in the EU, affects retail distribution.
Discuss the distinguishing features of the European distribution system.
Select several countries, each at a different stage of economic development, and illustrate how the stage affects the usage of relationship marketing.
Describe the reasons an MNC might seek ISO 9000 certification.
Discuss the part industrial trade fairs play in international marketing of industrial goods.
What role do service, replacement parts and standards play in competition in foreign marketing?Illustrate.
What are the differences between consumer and industrial goods, and what are the implications for international marketing? Discuss.
Discuss how different stages in the life cycle of a product can influence the standardisation/adaptation decision. Give three examples.
What is the difference between a product and a brand? Explain with examples.
Discuss the issue of global versus adapted products for the international marketer.
How can advertising be unethical? Give examples
What are the implications of ethics and social responsibility for the marketing mix of a company?Discuss.
What are the three levels of social responsibility? How can society evaluate whether a company is behaving in a responsible manner or not?
What is meant by Green marketing? How is it enforced?
Can a company behave legally and still be unethical? Give examples.
Explain each of the following export documents:a bill of lading b consular invoice or certificate of origin c commercial invoice d insurance certificate.
Explain foreign-trade zones and illustrate how they may be used by an exporter/by an importer.How do foreign-trade zones differ from bonded warehouses?
What is the purpose of an import licence? Discuss.
What is brand equity? Which components of a brand create competitive advantage?
What are the factors that influence brand portfolio strategy? Explain three of these factors in detail, with examples.
Explain the process of brand-strategy development and how it is used in a high-value brand.
What are the characteristics of a brand? Give examples.
Explain the elements of a brand and its function. Pick up a branded product and explain what elements it includes and why.
Is Coca-Cola a global brand? If it is adapted, why?
Pick up any brand and trace the country of origin and the level of adaptation that has been carried out between its marketing in the country of origin and your country. Explain why these adaptations
What are the international positioning strategies available to an international marketer? Explain each strategy and in what situation it should be used.
Take an advertisement from a magazine and identify its target customer. Justify your choice.
Is it important to know your target customers when entering a new market? Explain how it can help in entry strategy.
How is international positioning related to international segmentation?
Explain segmentation strategies of a multinational company, where it targets different segments in different markets for the same product.
What are the bases for international segmentation? Explain with examples.
What are the bases for international positioning? Explain with examples.
What are the factors that influence the strength of a company in a particular market?
Explain the popularity of strategic alliances – why do companies enter these agreements?
What are the factors that influence the attractiveness of a country as a market? How can you do the analysis to select a market to enter?
Assume you are marketing director of a company producing refrigerators. Select one country in Asia and one in Latin America and develop screening criteria to evaluate the two markets. On the basis of
Assume that you are the director of international marketing for a company producing refrigerators.Select one country in Asia and one in Europe and develop screening criteria to use in evaluating the
of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions in each phase that may exist in a country that would
and
In phases
Discuss what is meant by relationship marketing and how it differs from traditional marketing.
Branding is considered a part of strategy – discuss how valuable branding is for a consumer products company. Give examples.
Explain the three points that define a global approach to international marketing.
What is meant by positioning? Explain.
Cost containment and technological improvement are said to be the basis for competition. Why?Discuss.
Define the concept of quality. How do the concept of quality and TQM relate?
Discuss the benefits to an MNC of accepting the global market concept.
Using the factors that serve as the basis for success of an economic union (political, economic, social and geographic), evaluate the potential success of the EU, NAFTA, ASEAN, AFTA and Mercosur.
What are some of the possibilities for other multinational marketing groups that are forming?Discuss the implications to global marketing if these groups should develop.
Discuss the United States–Canada Free Trade Agreement and compare it with the EU.
Discuss the implications of the EU for marketing strategy in Europe.
‘Because they are dynamic and because they have great growth possibilities, the multinational markets are likely to be especially rough and tumble for external business.’ Discuss.
US exports to the EU are expected to decline in future years. What marketing actions may a US company take to counteract such changes?
Select any three countries that might have some logical basis for establishing a multinational market organisation. Identify the various problems that would be encountered in forming multinational
Explain the political role of multinational market groups. Identify the factors on which one may judge the potential success or failure of a multinational market group.
Elaborate on the problems and benefits for international marketers deriving from multinational market groups.
What are global market segments? Why are they important to global companies? Discuss
The importance of China as a market and as a competitor to Western companies is widely discussed. You are required to analyse China’s emergence as a competitor to the Western companies; will it be
What are the traits of those countries considered to be big emerging markets? Discuss.
Considering the developments in the two biggest markets (India and China), discuss the opportunities and threats in these two markets from a foreign company’s perspective.
Discuss the impact of IT on the emerging markets. How can it influence company strategies?
Discuss each of the stages of evolution in the marketing process. Illustrate each stage with the example of a particular country.
Select a country. From secondary sources compile the following information for at least a 10-year period prior to the present:● principal imports● principal exports● gross national product●
Discuss how ‘decentring’ is used to get an accurate translation of a questionnaire.
What are some of the problems created by language and the ability to comprehend in collecting primary data? How can an international market researcher overcome these difficulties?
Discuss the stages of the research process in relation to the problems encountered due to the international dimension. Give examples.
What is the task of the international market researcher? How is it complicated by the foreign environment?
Using a hypothetical situation, illustrate how an MMIS might be established and how it would be used at different levels.
Discuss how the shift from making ‘market entry’ decisions to ‘continuous operations’ decisions creates a need for different types of information and data. What assistance does an MMIS
Discuss some of the reasons why it is probably best to seek an out-of-court settlement in international commercial legal disputes rather than to sue.
Select a country and analyse it politically from a marketing viewpoint.
What are the factors that influence the risk-reduction process in international marketing?
What are the most frequently encountered political risks in foreign business? Discuss.
How can government-initiated domestication be the same as confiscation?
What is meant by cultural imperatives, adiaphora and exclusives? Explain with examples
What are the requisites for cultural adaptation? Discuss.
Find a product whose introduction into a foreign culture may cause dysfunctional consequences.Describe how the consequences might be eliminated and the product still profitably introduced.
Cultures are dynamic. How do they change? Are there cases where changes are not resisted but actually preferred? Explain. What is the relevance to marketing?
What is material culture? What are its implications for marketing? Give examples.
It is stated that members of a society borrow from other cultures to solve problems, which they face in common. What does this mean? What is the significance to marketing?
Why are the 1990s called the ‘Decade of the Environment’? Explain.
How do differences in people constitute a basis for trade?
‘The basis of world trade can be simply stated as the result of equalising an imbalance in the needs and wants of society on one hand and its supply of goods on the other.’ Explain.
Pick a country and show how employment and topography affect marketing within that country.

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