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study help
business
advertising and promotions

Questions and Answers of Advertising And Promotions

Learn about the elements that go into the making of
Comprehend the basics of the production process of commercials.
Learn to write the script for radio commercials, and classify and recognise some of the structures of radio commercials,
Identify the elements of radio commercials and understand how they can promote visualisation without using any visuals,
Understand the peculiarities of radio as an advertising medium,
Understand some of the basic principles of design and learn to work with various elements of design such as layout, colour and typography.
Recognise the role of design in print and comprehend its functions
Learn how to work in near-print media such as outdoor and directories
Identify the various elements of print such as headlines, copy, display copy, and visuals, and learn how to enhance the effectiveness of these components
creative medium
Understand print as
Answer why celebrities are used in product endorsements and if they make an ad more creative.
Comprehend the important creative execution elements that go into preparing an ad
creative brief is and how it can be prepared
Learn what
Understand creativity in the advertising world and get tips on creating and executing effective ads
brand,
Learn some creative techniques that help advertisers arrive at that one BIG idea that is the central theme of all advertisements or campaigns for
Understand what creativity is, who can be called creative individuals and if you too can fit the bill.
BIG idea in advertising,
Grasp the concept of
strategic direction.
Identify the approaches available with an advertiser in choosing
brand with the help of alternative strategy statement formats,
Learn the process of devising an advertising strategy for
Realise the importance of advertising strategy in creating an advertising campaign,
Understand the concepts of advertising strategy, big idea and creative execution,
Recognise the common errors that should be avoided in research.
Learn the process of conducting marketing research with the help of basic tools and techniques of research,
Understand marketing research and its importance,
Recognize the role of the peripheral, specialised agencies and how one can integrate the same in the development of advertising
Understand how the advertising agency is structured and comprehend the processes that govern it
Familiarise yourself with the various organisations that one has to interface with in the advertising business
Understand cognitive processing, how it occurs, and how it works towards shaping attitudes towards ads.
Comprehend the concept of consumer involvement, its importance in message processing by consumers, and the factors and models that help in gauging consumer involvement,
Learn about the traditional and alternative consumer response hierarchies observed when consumers respond to messages, and realise their importance in promotional planning,
Understand the concept of communication and the communication process,
Comprehend the typical consumer decision-making process and learn about alternative purchase processes, and how advertising and communication can be used to influence these processes.
Identify and learn about the various cultural, social, personal and psychological factors that influence decision-making, and their implications for advertising and communication,
Understand the concept of consumer behaviour and its importance in the planning of promotional programmes,
Comprehend some of the marketing mix decisions related to product, price and distribution and study how they are intertwined with promotional decisions.
product,
Learn how markets can be segmented and targeted, and how differentiation and positioning can be created for
firms area of competitive advantage, and understand basic competitive strategies and their impact on communication,
Identify
marketing strategy, their impact on communications, and vice versa,
Understand the various components of
Comprehend the IMC model and the various steps in planning an IMC programme.
coordinated manner to communicate effectively,
Realise how various communication tools work together in
Appreciate the concept of integrated marketing communications, its evolution and significance in bringing together individual promotional tools,
marketing communication programme,
Recognise various promotional elements and their roles in
companys marketing programme,
Understand promotions as an element of marketing, and the rising importance of advertising and other promotional tools in

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