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excellence in business communication
Questions and Answers of
Excellence In Business Communication
The following paragraph contains a variety of errors, potentially involving spelling, grammar, capitalization, punctuation, abbreviation, number style, word division, or vocabulary.Identify them
Which of the following tasks should you do when you’re planning a writing project?a. Define your purpose.b. Revise carefully to make sure you haven’t made any embarrassing mistakes.c. Choose
Which of these is a reason the discovery technique of free writing can help you find your focus when starting a project?a. It narrows your focus by eliminating any words or phrases that are not
How should you schedule your time for a writing project in an unfamiliar subject area when you have no idea how long it will take to complete the research and produce a first draft?
A day after sending an email to all 1,800 employees in your company regarding income tax implications of the company’s retirement plan, you discover that one of the sources you relied on for your
Email lacks both the visual element and the instantaneous connection of some other media. Could these supposed shortcomings help some employees communicate more comfortably and effectively? Explain
When sending out marketing messages about a highly technical and valuable piece of equipment, what sort of media channel choices might be considered best options, and why?
You have been invited to speak at an annual industry conference. After preparing the outline for your presentation, you see that you’ve identified 14 different points to support your main idea.
Outlining Your Content A writer working on an insurance information brochure is having trouble grouping the ideas logically into an outline. Using the following information, prepare the outline,
Analyzing the Situation; Media Skills: Presentations Visit the PepsiCo website at www.pepsico.com and locate the latest annual report. Read the CEO’s letter to shareholders. (Typically, it’s
Planning: Analyzing the Situation; Collaboration:Planning Meetings, Chapter 3 How can the material discussed in this chapter also apply to meetings, as discussed in Chapter 3? Outline your ideas in a
Planning: Creating an Audience Profile; Collaboration:Team Projects, You and three of your colleagues are to present your ideas on minimizing costs at a company meeting. You know that audience will
Planning: Analyzing the Situation, Selecting Media;Media Skills: Email, , Chapter 11 A large and successful organization suffered a sustained drop in sales during a period of economic decline. This
Planning: Assessing Audience Needs Choose a fairly simple device that you know how to operate well.Write two sets of instructions for operating the device: one set for a reader who has never used
Planning: Assessing Audience Needs; Media Skills:Blogging; Communication Ethics: Making Ethical Choices, Chapter 1 Your supervisor has asked you to withhold important information that you think
Planning: Assessing Audience Needs; Media Skills:Mobile Using a computer or full-sized tablet, visit the website of any well-known company and review its About or About Us page. Identify three ways
Planning: Using Storytelling Techniques; Communication Ethics: Providing Ethical Leadership; Media Skills:Podcasting, Chapter 1, Chapter 8 Research recent incidents of ethical lapses by a business
Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and review all of Section 1.5 (Adverbs). Then look at the following 10 items and indicate the preferred choice within
The following paragraph contains a variety of errors, potentially involving spelling, grammar, capitalization, punctuation, abbreviation, number style, word division, or vocabulary.Identify them
Writing “Jack is no longer with us” rather than “Jack died” is an example of what kind of writing technique?a. Political correctnessb. Euphemismc. Spin doctoringd. Rhetoric
Which of these is an important reason to review your writing and speaking choices carefully to make sure you are not using biased language?a. Biased language often reflects biased thinking, and it
Which of the following is a concrete word?a. Littleb. Mousec. Faithd. Quality
Explain the important differences between texting and formal writing on paper or email.
Should you bother using transitions if the logical sequence of your message is obvious? Why or why not?
Creating a Businesslike Tone, Read the following email draft and then (a) analyze the strengths and weaknesses of each sentence and (b) revise the document so that it follows this chapter’s
Substitute a better phrase for each of the following:1. You claim that 2. You must update 3. It is not our policy to 4. You neglected to 5. In which you assert 6. We are sorry you are dissatisfied 7.
Rewrite these sentences to reflect your audience’s viewpoint:1. Your email order cannot be processed; we request that you use the order form on our website instead.2. We insist that you always
Each activity is labeled according to the primary skill or skills you will need to use. To review relevant chapter content, you can refer to the indicated Learning Objective. In some instances,
I am applying for the position of accounting intern in your office. I feel my grades prove that I am bright and capable, and I think I can do a good job for you.
Each activity is labeled according to the primary skill or skills you will need to use. To review relevant chapter content, you can refer to the indicated Learning Objective. In some instances,
Each activity is labeled according to the primary skill or skills you will need to use. To review relevant chapter content, you can refer to the indicated Learning Objective. In some instances,
Each activity is labeled according to the primary skill or skills you will need to use. To review relevant chapter content, you can refer to the indicated Learning Objective. In some instances,
Each activity is labeled according to the primary skill or skills you will need to use. To review relevant chapter content, you can refer to the indicated Learning Objective. In some instances,
With all the online news sources available today, I can’t believe you didn’t know that MyTravel and Thomas Cook were in merger talks—I mean, you don’t even have to get up from your computer
Revise these sentences to be positive rather than negative:1. You have not filled in every section of the questionnaire we sent you.2. It’s clear that you have not understood the question.3. It is
Rewrite each of the following to eliminate bias:1. Whomever we hire, he or she needs to know both Java-Script and Python.2. This office made several changes to remove barriers for disabled
Writing: Establishing Your Credibility; Microblogging Skills , Chapter 8 Search LinkedIn for the profile of an expert in any industry or profession. Now imagine that you are going to introduce this
Writing: Using Plain Language; Communication Ethics:Making Ethical Choices, Chapter 1 Your company has been a major employer in the local community for years, but shifts in the global marketplace
Writing: Creating Effective Sentences: Media Skills:Social Networking, Chapter 8 If you are interested in business, chances are you’ve had an idea or two for starting a company. If you haven’t
Write a concrete phrase for each of these vague phrases (make up any details you need):1. Sometime this spring 2. A substantial savings 3. A large number attended 4. Increased efficiency 5. Expanded
List terms that are stronger than the following:1. Ran after 2. Seasonal ups and downs 3. Bright 4. Suddenly rises 5. Moves forward
Rewrite the following phrases or sentences using more precise or stronger words so that they become more definitive for the reader:1. I wrote a good set of minutes for the meeting, which was pulled
Suggest short, simple words to replace each of the following:1. Inaugurate 2. Terminate 3. Utilize 4. Anticipate 5. Assistance 6. Endeavor 7. Ascertain 8. Procure 9. Consummate 10. Advise 11.
Write up-to-date, less-stuffy versions of these phrases; write “none” if you think there is no appropriate substitute or “delete” if the phrase should simply be deleted:1. As per your
Rewrite each sentence so that it is active rather than passive:1. The raw data are entered into the customer relationship management system by the sales representative each Friday.2. High profits are
Writing: Crafting Unified, Coherent Paragraphs; Collaboration:Evaluating the Work of Others, Chapter 7 Working with four other students, divide the following five topics among yourselves and each
Writing: Using Transitions [LO-6] Add transitional elements to the following paragraphs to improve the flow of ideas. (Note: You may need to eliminate or add some words to smooth out your
Media Skills: Writing for Mobile Devices [LO-7] Find an interesting website article on any business topic. Write a three-paragraph summary that would be easy to read on a phone screen.
Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and review Section 1.6.1 (Prepositions). Then for the following 10 items, indicate the preferred choice within each set
Each of the following sentences contains at least one error in spelling, grammar, capitalization, punctuation, abbreviation, number style, word division, or vocabulary. Rewrite each sentence,
The following paragraph contains a variety of errors, potentially involving spelling, grammar, capitalization, punctuation, abbreviation, number style, word division, or vocabulary. Identify them
Which of the following sentences contains hedging words?a. There is an 80 percent chance the project won’t hit its May 20 deadline.b. There is a possibility that the project might be done by May
Which of the following is not an example of a redundancy?a. Visible to the eyeb. Free giftc. Practical and efficientd. Repeat again
Which of these is not one of the design elements discussed in the chapter?a. Projectionb. Balancec. Restraintd. Consistency
Which of these is not one of the proofreading tips mentioned in the chapter?a. Take your timeb. Use perceptual tricksc. Make multiple passesd. Never proofread on-screen
Which of these is most true about security and privacy when distributing messages?a. Bank-grade encryption has solved most problems of network security.b. Corporate email systems no longer accept
A/an __________ is a brief message that intentionally withholds key pieces of information as a way to pull readers or listeners into a story or another document.
Which of the following is the best advice for using emojis in business communication?a. They should always be avoided.b. They are nearly universally accepted, so they can be used without
People who consume small chunks of information in rapid succession, often from multiple sources and in multiple media formats, are engaging in __________.a. meme creationb. content curationc. content
Which of these social media platforms has the most formal expectations regarding communication style?a. LinkedInb. TikTokc. Twitterd. Facebook
Which of these is not identified in the chapter as one of the communication strategies for business social networking?a. Curating and sharing content from other partiesb. Developing and sharing
Which of the following is the best description of effective headlines for social media content?a. Concise, specific, and informativeb. Provocative and controversialc. Quirky and fun, with lots of
Which of the following best describes email in the current business communication environment?a. Nearly all companies are banning it because of overuse and security issues.b. It’s an outdated
Which of the following is the most effective email subject line?a. Production line: wiring issuesb. Proposal to eliminate wiring errors in productionc. Wiring errors on the production line MUST STOP
Which of the following is true about business messaging systems?a. They support conversational communication better than any other digital format.b. They are limited to text messaging and online
Which of these is not one of the types of business messaging identified in the chapter?a. Direct messaging or private messagingb. Workgroup messagingc. Text messagingd. Customer support forums
Which of the following is the best approach to tone and formality when using internal messaging systems?a. Regardless of the situation, mimic the tone and formality used by the most senior managers
Which of these is a unique advantage of blogging?a. The conversational, community-building functions of social networkingb. Combining the conversational, community-building functions of social
Which of the following best characterizes the length restrictions on Twitter and other microblogging platforms?a. They require a different approach to writing, but audiences appreciate the efficiency
Twitter users can curate content for the followers by __________ material from other Twitter accounts.
Which of the following best characterizes podcasting’s use in contemporary business communication?a. Even though podcasting’s popularity has taken off among the general public, few businesses
Why are previews, transitions, and reviews so important in podcasts?a. They provide a recurring opportunity to reinforce brand messages.b. They help podcasters make episodes as short as possible.c.
What are the risks of using emojis in business communication?
How do effective email subject lines reflect the “you” attitude?
Media Skills: Messaging; Creating a Businesslike Tone Review the following messaging exchange, explain how the customer service agent could have handled the situation more effectively, and revise the
Media Skills: Blogging, Creating a Businesslike Tone Read the following blog post from an internal company blog, (a) analyze the strengths and weaknesses of each sentence, and (b) revise it so that
Media Skills: Social Networking, Team SkillsWith a team assigned by your instructor, choose a company that looks interesting to you and evaluate 10 of its social media posts on Facebook, Twitter, and
Media Skills: Social Networking Joining an ongoing social media conversation, such as a comment thread on Facebook, requires a delicate touch if you work for a company that has a commercial interest
Media Skills: Social Networking Pick a company in any industry that interests you. Imagine you are doing strategic planning for this firm, and identify one of your company’s key competitors. Now
Media Skills: Writing Email Subject LinesUsing your imagination to make up whatever details you need, revise the following email subject lines to make them more effective:a. New budget figuresb.
Media Skills: Email The following email message contains numerous errors related to what you’ve learned about planning and writing business messages.SUBJECT: Compliance with new break procedure
Media Skills: Messaging Assume you need to share news about a schedule slip on a customer project you are managing. You had originally promised it would be finished by June 1, but you now believe it
Media Skills: Blogging From what you’ve learned about planning and writing business messages, you should be able to identify numerous errors made by the writer of the following blog post. Make a
Media Skills: Microblogging Busy knitters can go through a lot of yarn in a hurry, so most keep a sharp eye out for yarn sales. You’re on the marketing staff of Knitting-Warehouse, and you like to
Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and review all of Sentences. Using those guidelines, indicate the preferred sentence in the following pairs. (You can
Each of the following sentences contains at least one error in grammar, capitalization, punctuation, abbreviation, number style, word division, or vocabulary. Rewrite each sentence, correcting all
The following paragraphs contain a variety of errors, potentially involving grammar, capitalization, punctuation, abbreviation, number style, word division, or vocabulary. Identify them using
Which of these is listed in the chapter as an important point about the opening of routine requests?a. If a request is truly routine, don’t worry about tone—just get to the point.b. Show respect
What’s the best way to make an unusual or complex request?a. Open with an apology for the burden you are placing on the receiver.b. Save the toughest part of the request for the end of the
Which of these is not mentioned in the chapter as an element to include in the close of a routine request?a. An expression of appreciation or goodwillb. Deadlines and other important information that
Which of the following is not listed in the chapter as a reason why you might not receive a positive response to a request for a recommendation or reference?a. The person probably recognizes that job
If you are requesting an adjustment from a company but you’re not sure what the best solution would be, which of the following tactics would be best?a. Ask the company to assess the situation and
Including a few words of “socializing” at the beginning of a routine message isa. usually a waste of the reader’s time.b. a good way to foster a positive working relationship.c. a sign of
Information included to assure customers of the wisdom of their purchase selections is known asa. cross-selling tactics.b. resale information.c. upselling strategy.d. positive reinforcement.
Which of the following is not among the recommended elements to include in your message if you are responding to a claim or complaint?a. An acknowledgment that you received the customer’s claim or
If a customer who is clearly at fault requests an adjustment and your company doesn’t have a clear policy for this situation, you shoulda. ignore the request; the customer is clearly wasting your
Which of these is the most important consideration when writing a letter of recommendation?a. Protect your own reputation, even if that means writing a negative letter.b. Make sure you understand
What is the first step to take when writing instructions?a. Write a helpful glossary of every technical term that is related to this subject.b. Create all the technical diagrams you’ll need to
A __________ is a statement that can be shared on Twitter by clicking or tapping a single button.
Which of these is the best way to achieve the appropriate tone in a condolence message?a. Keep it short, simple, and sincere.b. Include several time-tested phrases such as “Life is for the
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