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excellence in business communication

Questions and Answers of Excellence In Business Communication

As a project manager at Expedia, one of the largest online travel services in the world, you’ve seen plenty of college interns in action. However, few have impressed you as much as Maxine “Max”
You work in the accounts and finance department of a global company. You oversee all the business trip expenses for the company, and it always seems to you that your carefully crafted procedures and
Most people have heard of the Emmy, Grammy, Oscar, and Tony Awards for television, music, movies, and theater performances, but fewer know what the Webby Award is all about. Sponsored by the
The national sales manager of a large pharmaceutical sales company has been driving the local sales managers and their teams to hit a challenging annual target for sales of a new painkiller for
Shari Willison worked as a geologist in your civil engineering firm for 20 years before succumbing to leukemia last week. With only a few dozen employees, the company has always been a tight-knit
The office was somber this morning when you arrived at work, as employees learned that Michael, the partner of the chief operating officer, Leo West, had been killed in a car accident over the
Should you use the direct or indirect approach for most routine messages? Why?
Discuss some of the important arguments for and against making an apology for an organizational mistake.
What guidelines would you follow to ensure that a close in an indirect approach conveys respect for your audience?
What are the disadvantages in a situation where an organization chooses to share negative information at the very last moment possible?
An advantage of using the direct approach with negative messages is that ita. saves readers time by helping them reach the main idea more quickly.b. eases readers into the message.c. is diplomatic.d.
Which of the following is an advantage of using the indirect approach with negative messages?a. Most readers prefer the direct approach for such messages.b. It makes a shorter message possible.c. It
Continuing advances in social media make ita. easier to control rumors through internet filters and other means.b. more difficult to control rumors.c. easier to find the people who start rumors.d.
The anniversary date of the founding of the first store in the chain where you work as marketing manager is coming up. Across the globe, the chain has 186 stores with just over 322,000 customer
Imagine that you are the president of the campus business debating and presentation group. You routinely book business professionals who have something interesting or thought-provoking to say. The
You work for a custom travel business that operates across the world. Your clients tend to come from your own country, but you have regular customers from over 40 others. Although you do not offer
Your organization operates in an open and inclusive manner with regard to employee relations and interactions. For some years it has operated an employee suggestion scheme and has adopted some of the
Your company markets a line of rugged smartphone cases designed to protect the sensitive devices from drops, spills, and other common accidents.Your guarantee states that you will reimburse customers
As the chief executive of a leading magazine, what are the four levels of introspection that you would expect from your editorial team in planning their messages?
All companies love product enthusiasts, those customers who are such fans that their activities help the company market its products and support its customers.Enthusiasts of a particular company or
You work for a large, publicly owned organization that procures many services from organizations based both nationally and more locally to your offices. For many years your offices have been supplied
You are a business consultant and offer help and advice to fledgling businesses. Two years ago, you were contacted by Mr. Boutros, a retired shopkeeper. He had passed his business on to his son Adnan
Your company imports vegan alternatives to meat products from an overseas manufacturer. The range is very popular in your country for a variety of ethical, cultural, and religious reasons. The
You work for a business that operates 58 snack food stalls located at railway stations, bus terminals, and other transport hubs. The business has been growing over the past three years but lacks
Your company has been operating for five years and is involved in the design and creation of landscape garden areas for corporate clients. When the business started, you relied on a number of
Until a year ago, your business regularly used a local stationery and printing service. They were not that reliable, but you wanted to support a local business. One day, they suddenly informed you
Your classmates could end up being important business contacts as you all progress through your careers. Of course, this also means you might be asked for favors that you’re not comfortable giving,
What are three techniques for deemphasizing negative news?
Why is it essential to understand your readers’ likely motivations before writing a persuasive message?
Discuss the comparative advantages and disadvantages of using emotional appeal and logical appeal.
Why might social media fail if used as the only action countering negative product feedback?
Are promotional slogans such as “Best sushi in town” or “Atlanta’s most popular restaurant” ethical? Why or why not?
Dear members of the school staff, I am writing to you with utter disappointment after having received numerous complaints from both students and their guardians. It appears that many of you, despite
We know how awful dining hall food can be, and that’s why we’ve developed the “Mealaweek Club.” Once a week, we’ll deliver food to your dormitory or apartment.Our meals taste great. We have
Now that you’ve explored routine, positive, negative, and persuasive messages, review the following message scenarios and identify which of the four message strategies would be most appropriate for
With another student, analyze the persuasive email message in Figure 11.5 by answering the following questions:a. What techniques are used to capture the reader’s attention?b. Does the writer use
Compose effective subject lines for the following persuasive email messages:a. A recommendation was sent by email to your branch manager to install wireless networking throughout the facility. Your
Determine whether the following sentences focus on selling points or benefits; rewrite as necessary to focus all the sentences on benefits.a. This model has heated front seats in black Nappa
You’ve been trying for months to convince your boss, company CEO Will Florence, to start using Twitter.You’ve told him that top executives in numerous industries now use Twitter as a way to
Working as an associate lecturer for a well-known and successful online university, you use your own home as your office. Periodically, you teach residential courses and short, locally based
As someone who came of age in the “postemail”world of social networks and workgroup messaging, you were rather disappointed to find your new employer solidly stuck in the age of email. You use
You are the sales representative for an office supplies rental firm. An online university requested a visit from you to discuss the supply of printing equipment and accompanying consumables to
You appreciate how important phones are to your company’s operations, but the amount of conversational chatter in your work area has gotten so bad that it’s hard to concentrate on your work. You
Having suffered from a life-threatening illness for some time, you have undergone ground-breaking surgery and have been cured. You know that you are very lucky because this technique has not been
As a motivated, ambitious employee, you naturally care about your performance on the job—and about making sure your performance is being fairly judged and rewarded. Unfortunately, the company has
Chatsworth House is a large, famous British stately home that is the family home of the Duke of Devonshire.The details of the house, the land, and the places to visit at the house can be found on the
Water polo is an active sport that provides great opportunities for exercise and for learning the collaborative skills involved in teamwork. You can learn more at www.usawaterpolo.org.Your task:
Convincing people to give their music a try is one of the toughest challenges new bands and performers face.Your task: Imagine you’ve taken on the job of promoting an amazing new band or performer
You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work. You developed a model, found a way to mass-produce it, and set up a small
Your new podcast channel, School2Biz, offers advice to business students making the transition from college to career. You provide information on everything from preparing résumés to interviewing
You and your tutoring team (see the previous case) know you should take advantage of every social media platform to inform potential clients about your new company.Your task With the same team as in
What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
Your CEO has asked you to provide information on a potential new market for your company’s service. What type of report would be most suitable? Why?
The Securities and Exchange Commission (SEC) requires every public company to file a comprehensive financial report known as “Form 10-K” every year. Companies usually combine this highly
Use the internet to find the annual report of any large company and skim through its contents. Note what it contains and the style in which it is written. Annual reports are required to meet a legal
Produce a tabulated list of advantages and disadvantages of using the following list of secondary research sources to produce a valid and reliable report:a. The annual report of a large companyb. A
Write a brief evaluation of the following secondary information sources:• A well-known popular daily financial newspaper• A well-recognized global market research organization with a reputation
Claris Inc. is an advertising agency that is pitching for a new account at the baby food company Baby Bright. The agency has never held any previous account in this business and has no idea what the
Find an interactive, online annual report from a public corporation. A search for “interactive annual report” should yield a number of possibilities. Explore the annual report you’ve chosen,
Look through recent issues (print or online) of Bloomberg Businessweek, Fortune, or other business publications for an article that describes how an executive’s conclusions about his or her
With a team assigned by your instructor, identify an aspect of campus operations that could be improved—perhaps involving registration, university housing, food services, parking, or library
The following exercises help you improve your knowledge of and power over English grammar, mechanics, and usage. Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and
Agile and lean companies need multiskilled staff capable of carrying out a wide range of different tasks in a seamless way without disrupting the overall workflow of the business. Finding staff
Using a mobile device visit the websites of three companies that make products or provide services you buy or might buy in the future. Which of the websites is the most user-friendly? How does it
An ethical __________ exists when a person is faced with conflicting but ethical choices or alternatives that are neither entirely right nor entirely wrong; an ethical __________ occurs when a person
How does the social communication model differ from traditional business communication practices?
How is mobile technology changing the practice of business communication?
Why is it important to be conscious of the listening style you are using during any phase of a conversation or presentation?
Considering what you’ve learned about nonverbal communication, what are some of the ways in which communication might break down during an online meeting in which the participants can see video
Which of these is not listed in the chapter as one of the potential disadvantages of virtual teams?a. Missing out on the random interactions that co-located teams experienceb. The sense of emotional
You have been asked to create a team of four people within an organization to develop an internal company blog. Your role is to create an environment that supports the proactive use of the blog by
What is a key difference between content management systems and wikis?a. They are different terms for the same tool.b. Content management systems are less formal and less structured than wikis.c.
As a team or department leader, what steps can you take to ensure that your meetings are successful and efficient?
___________ teams are teams whose members work in two or more locations and interact using communication technology.
In terms of business etiquette, how can you reconcile the fact that mobile devices are now essential communication tools for most professionals with the fact that their use in meetings, over meals,
The Indian representatives of a multinational company have a meeting scheduled in Japan with Japanese delegates for a major contract. The meeting is scheduled at 10:00 a.m.; however, despite efforts
How have market globalization and cultural diversity contributed to the increased importance of intercultural communication?
What are four important gender issues in the context of communication diversity?
As student representatives, your colleagues have suggested the following six presentation purposes for a staff–student conference. Summarize your choice, giving reasons:a. To show the audience that
The managing director (MD) of a medium-sized company experiencing difficulties at the beginning of an economic downturn wrote the following message on the blog used by employees. Using the principles
Compare the home pages of Bloomberg (www.bloomberg.com) and MarketWatch (www.marketwatch.com), two websites that cover financial markets. What are your first impressions of these two sites? How do
Rewrite the following sentences to eliminate the long strings of nouns:a. The focus of the meeting was a discussion of the bank interest rate deregulation issue.b. Following the government task force
Revise these sentences to present the ideas in parallel form:a. Mr. Hill is expected to lecture three days a week, to counsel two days a week, and must write for publication in his spare time.b. She
Rewrite the following sentences removing the indefinite starters:a. It seems that a fault in the starter mechanism caused intermittent problems in cold weather.b. There is evidence that a sudden
Rewrite the following sentences to remove unnecessary modifiers:a. The new offices were built using modern, contemporary design features specified by experienced architects.b. The character portrayed
Revise the following sentences, using shorter, simpler words:a. Our superannuated content management system has proven to be ineffectual once again.b. It is imperative that the pay increments be
Delete the unnecessary words from the following phrases:a. Diversity of differencesb. Always perpetualc. A large volume of spaced. Measured in meter-long lengthse. Uncertainly doubtful
Three days ago, you asked us to investigate the problem of discomfort among your office workers, to which end we conducted our study and found that low humidity is apparently the main cause of your
Paragraphs and sentences can be too short or too long, making reading difficult. Rewrite the following text to read with more flow:The presentation began slowly. It gathered pace halfway through when
Write a 300-word summary of the value of proofreading for your class. Swap your work with that of a classmate and revise each other’s work following advice from the chapter.Provide copies of the
Why are email, texting, and other forms of digital communication so prone to inadvertent etiquette breakdowns, in which even well-intentioned writers insult or confuse readers?
Which of these is an important reason to review your writing and speaking choices carefully to make sure you are not using biased language?a. Biased language often reflects biased thinking, and it
Your web design start-up has been commissioned to create a distinct profile page for a client. You have told your team to visit the profile pages of three of the client’s competitors. Analyze the
Read the following blog post and(a) analyze the strengths and weaknesses of each sentence and(b) revise it so that it follows the guidelines in this chapter.We’re DOOMED!!!!!I was at the Sikorsky
Which of these is not identified in the chapter as one of the communication strategies for business social networking?a. Curating and sharing existing contentb. Developing and sharing original
Which of these best describes the business use of social networks?a. Businesses use private social networks but not public networks.b. Businesses use private and public social networks.c. Recruiters
How do your typeface selections help determine the personality of your documents and messages?
The following exercises help you improve your knowledge of and power over English grammar, mechanics, and usage. Turn to the Handbook of Grammar, Mechanics, and Usage at the end of this book and
Either to create opportunities in a slow job market or to avoid traditional employment altogether, some college graduates create their own jobs as independent freelancers or as entrepreneurs
Read Figure 13.14, a solicited proposal, and (1) analyze the strengths and weaknesses of this document and (2) revise the document so that it follows this chapter’s guidelines.Figure 13.14: Memco

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