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excellence in business communication

Questions and Answers of Excellence In Business Communication

In which market segment—energy drinks or traditional soft drinks—should Fizz Drinks, Inc., introduce a new drink to take advantage of its enlarged research and development budget?
Message Strategies: Informational Reports [LO-5]From your college library or company websites, find the annual reports recently released by two corporations in the same industry. Analyze each report,
Message Strategies: Informational Reports [LO-5] Due to inordinate delays in the completion of your prestigious residential building project, many irate investors have demanded a report on why these
Message Strategies: Informational Reports [LO-5] To invest in a term deposit with your bank you must fill out a rather long questionnaire. The bank provides the option of filling out this
Research: Conducting Primary Research [LO-4] You’re conducting an information interview with a manager in another division of your company. Partway through the interview, the manager shows clear
Research: Conducting Primary Research [LO-4] Claris Inc. is an advertising agency that is pitching for a new account at the baby food company Baby Bright. The agency has never held any previous
Research: Conducting Secondary Research [LO-3] Select any public company and find the following information:• Names of the company’s current officers• List of the company’s products or
Composition of the U.S. workforce by profession
Number of franchise outlets in the United States
Annual stock performance for Hewlett-Packard (HP)
Performance ratios for office supply retailers
Current market share for Perrier water
Median weekly earnings of men and women by occupation
Contact information for the American Management Association
Planning: Analyzing the Situation [LO-1] Kleen Care is an established brand name in premium toiletries for the last five years. At a recent shareholder meeting, it was announced that the company
Assume you have to prepare a report on social stigmas associated with leprosy, for which you need to conduct secondary research. Because there is no printed material in your library, which online
How do proposal writers use an RFP? [LO-7]
Explain the benefits of using primary research and secondary research. [LO-3]
How would you evaluate information sources while collecting data? [LO-2]
What is typically covered in the work plan for a report?[LO-1]
What are the three basic categories of reports? [LO-1]
The best job-description in the world wont provide you with a trusted executive, finely-honed interviewing skills only will help one do that.
Doctor Ichak Adizes, who founded the Adizes institute, headquartered in Santa Barbara, Calif. has spent decade’s studying the life cycle of businesses.
Anyone who thinks they know what a CEO does is probably wrong, according to Eric Kriss; a professional Chief Executive.
Internationally-renowned interior designer, Jacques Garcia will be designing the hotel’s interiors; the gardens will also be designed by him.
“Starbucks expanded the Frappuccino family to satisfy customers by offering a broader array of blended beverages,”said Howard Behar, Starbucks president, North American Operations.
Being creative, flexibility, and dynamic planning are the critical elements of any successful, manufacturing process.
The long term success of some Internet products rest heavily on broadbands wide acceptance.
Motor Co., South Koreas’ largest-automotive producer are building a $1 billion assembly and manufacturing plant in Montgomery, Alabama.
In some other countries, while the local labor laws may be comparable or even more stringent than in the United States, law enforcement mechanisms are weak or nonexistent often.
Levi Strauss was the first major manufacturer to develop and do publicity about a formal Code of Conduct for it’s contract manufacturers.
Looking at just one growth indicator imports to the United States from China “ballooned” to $102 billion in 2005; compared with 15 billion in 1994.
When asked why BASF needs to bring in a consultant after so many years, process development quality assurance manager Merritt Sink says that experience is extremely important on these type of
We have up to date physical safeguards, such as secure areas in buildings, electronic safeguards, such as passwords and encryption, and we have procedural safeguards, such as customer authentication
What makes this development possible is the technological advances in todays workplace.
A pitfall of internal promotions is, that a person may be given a job beyond their competence.
She may hire two new representatives or she may postpone filling those territories until spring.
With your help we will soon begin.
Sam O’Neill the designated representative is gone today.
Transfer the documents from Fargo North Dakota to Boise Idaho.
You can reach me at this address: 717 Darby Place Scottsdale Arizona 85251.
The company started attracting attention during the long hard recession of the mid-1970s.
Because of a previous engagement Dr. Stoeve will not be able to attend.
“Talk to me” Sandra said “before you change a thing.”
We want the new copier not the old model.
Stoneridge Inc. will go public on September 9 2014.
After Martha has gone talk to me about promoting her.
Before May 7 1999 they wouldn’t have minded either.
As a matter of fact she has seen the figures.
Your analysis however does not account for returns.
Please send us four cases of filters two cases of wing nuts and a bale of rags.
Message Strategies: Marketing and Sales Messages;Media Skills: Microblogging [LO-4], Chapter 6 Effective microblogging messages emphasize clarity and conciseness—and so do effective sales
Message Strategies: Marketing and Sales Messages;Media Skills: Social Networking [LO-4], Chapter 6 You chose your college or university based on certain expectations, and you’ve been enrolled long
Message Strategies: Marketing and Sales Messages;Media Skills: Social Networking [LO-4], Chapter 6 Curves is a fitness center franchise that caters to women who may not feel at home in traditional
Message Strategies: Marketing and Sales Messages[LO-4] Convincing people to give their music a try is one of the toughest challenges new bands and performers face.Your task: Imagine you’ve taken on
Message Strategies: Marketing and Sales Messages[LO-4] You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work.You developed a model, found
Message Strategies: Marketing and Sales Messages[LO-4] Water polo is an active sport that provides great opportunities for exercise and for learning the collaborative skills involved in teamwork. You
Message Strategies: Requests for Information [LO-2]As a motivated, ambitious employee, you naturally care about your performance on the job—and about making sure your performance is being fairly
Message Strategies: Persuasive Business Messages[LO-3] Your new company, WorldConnect Language Services, started well and is going strong. However, to expand beyond your Memphis, Tennessee, home
Message Strategies: Requests for Action [LO-2] You appreciate how important phones are to your company’s operations, but the amount of conversational chatter in your work area has gotten so bad
Message Strategies: Requests for Action [LO-2]Managing a new-product launch can be an aggravating experience as you try to coordinate a wide variety of activities and processes while barreling toward
Message Strategies: Persuasive Business Messages[LO-3] Whole Foods Market has grown into a nationwide chain by catering to consumer desires for healthier foods and environmentally sensitive farming
Message Strategies: Persuasive Business Messages[LO-3] As a strong advocate for the use of social media in business, you are pleased by how quickly people in your company have taken up blogging, wiki
Message Strategies: Persuasive Business Messages[LO-3] The coffee shop across the street from your tiny apartment is your haven away from home—great beverages, healthy snacks, an atmosphere that is
Message Strategies: Persuasive Business Messages[LO-3] As someone who came of age in the “post email” world of blogs, wikis, social networks, and other Web 2.0 technologies, you were rather
Message Strategies: Persuasive Business Messages[LO-3] You’ve been trying for months to convince your boss, company CEO Will Florence, to start using Twitter. You’ve told him that top executives
Communication Ethics: Making Ethical Choices [LO-4], Chapter 1 Your boss has asked you to post a message on the company’s internal blog, urging everyone in your department to donate money to the
Message Strategies: Marketing and Sales Messages[LO-4] Use what you know about sales messages to analyze the flaws in this promotional brochure, then revise it to produce a better version.We are
Message Strategies: Marketing and Sales Messages[LO-4] Read the following message and (a) analyze the strengths and weaknesses of each sentence and (b) revise the document so that it follows this
Message Strategies: Marketing and Sales Messages[LO-4] Read the following message and (a) analyze the strengths and weaknesses of each sentence and (b) revise the document so that it follows this
Message Strategies: Persuasive Business Messages[LO-3] The following persuasive request for adjustment contains numerous flaws. Read the message carefully and analyze its faults. Then determine
Message Strategies: Persuasive Business Messages[LO-3] Read the following message and (a) analyze the strengths and weaknesses of each sentence and (b) revise the document so that it follows this
Message Strategies: Persuasive Business Messages;Media Skills: Podcasting [LO-2], Chapter 6 To access this message, visit http://real-timeupdates.com/bce7, click on Student Assignments, and click on
With 8-millisecond response time, the Samsung LNS4095D 40″ LCD TV delivers fast video action that is smooth and crisp.
Being an avid gamer, he noticed a laptop in the far corner of the room that had the best graphics card installed.
All-Cook skillets are coated with a durable, patented nonstick surface.
A directive requesting sales executives to submit their monthly sales reports to their respective managers by the 25th of each month. The directive also requests these sales managers to then compile
A sales brochure to be sent to area residents, soliciting customers for your new business, “Meals à la Car,”a carryout dining service that delivers from most local restaurants. Diners place
A business message sent to all department heads introducing a draft proposal on ethical standards. This proposal has been established with knowledge of the rise in sexual harassment cases in the
What tools does the writer use to reinforce his position?
How does the writer establish credibility?
What reader benefits are included?
Does the writer use an emotional appeal or a logical appeal? Why?
Is the subject line effective? Why or why not?
Does the writer use the direct or indirect organizational approach? Why?
What techniques are used to capture the reader’s attention?
Are emotional appeals ethical? Why or why not? [LO-4]
What is likely to happen if a promotional message starts immediately with a call to action? Why? [LO-4]
Can a person’s reasoning in a logical appeal be misguided?If so, how? [LO-2]
When writing persuasive messages, why is it so important to give special attention to the analysis of your purpose and audience? [LO-1]
Why do promotional messages need to be short and simple on mobile devices? [LO-4]
What is the AIDA model, and what are its limitations?[LO-2]
What three types of reasoning can you use in logical appeals? [LO-2]
Identify the three common categories of persuasive messages.[LO-3]
What are the four tasks that should be adhered to at the planning stage while creating persuasive messages?[LO-1]
Having been in business since 1993, over 1000s of sales calls has been made by Mr. Jurzang, on prospects for his minority owned company.The following items may contain errors in grammar,
Anyone whose starting a business should consider using their life story, as a way to generate customer’s interest.The following items may contain errors in grammar, capitalization, punctuation,
If youv’e ever wondered why fast food restaurants are on the left and gift shops are on the right as you walk toward the gate into a newly-constructed airport you should read Malcolm Gladwells
In a industry in which design firms tend to come and go Skyline has licensed seventy products and grown to 8 employees.The following items may contain errors in grammar, capitalization, punctuation,
“The trouble with focus groups” says Marketing Expert Frances Knight, “Is that consumers rarely act in real life they way they do in a “laboratory” setting.”The following items may

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