All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
human resource information

Questions and Answers of Human Resource Information

1.. Explain how flexible capacity can be created in each of the following situations:(a) a local library, (b) an office-cleaning service, (c) a technical support helpdesk,(d) an Interflora
1.. How can service firms use residual service capacity after all strategies of matching supply and demand have been exhausted?
1.. What are the benefits of having an effective reservation system?
1.. How can firms make waiting more pleasant for their customers?
1.. What do you see as the advantages and disadvantages of the different types of queues for an organization serving large numbers of customers? For which type of service might each of the queuing
1.. How can marketing mix elements be used to reshape demand patterns?
1.. What actions can firms take to adjust demand to match capacity more closely?
1.. How can firms identify the factors that affect demand for their services?
1.. What actions can firms take to adjust capacity to be more closely matched to demand?
1.. Why is capacity management particularly important for service firms?
1.. What is meant by productive capacity in services?
1.. Describe the building blocks for managing capacity and demand.
1.. What is the difference between ideal capacity and maximum capacity? Provide examples of a situation where (a) the two might be the same and (b) the two are different.
1.. Identify one website that is exceptionally user-friendly and another that is not.What are the factors that make for a satisfying user experience in the first instance, and a frustrating one in
1.. What actions could a bank take to encourage more customers to bank by the Internet, through apps and the ATMs rather than visiting a branch?
1.. Identify three situations in which you use self-service delivery. For each situation, what is your motivation for using self-service delivery, rather than having service personnel do it for you?
1.. Observe supermarket shoppers who use self-service checkout lanes, and compare them to those who use the services of a checker. What differences do you observe?How many of those conducting
1.. Review the tools and templates Coleman Associates used to redesign healthcare clinics at www.patientvisitredesign.com. How do these tools and templates map against the key learnings from this
1.. Think about what happens in a doctor’s office when a patient comes for a physical examination. How much participation is needed from the patient in order for the process to work smoothly? If
1.. Prepare a blueprint for a service you are familiar with. On completion, consider(a) the tangible cues or indicators of quality from the customers perspective, considering the line of
1.. Review the blueprint of the restaurant visit in Figure 8.6. Identify several possible“OTSUs” (“opportunity to screw up”) for each step in the front-stage process.Consider possible
1.. How can you test whether an SST has the potential to be successful, and what can a firm do to increase its chances of customer adoption?
1.. Explain what factors make customers like and dislike self-service technologies(SSTs).
1.. Why does the customer’s role as a cocreator need to be designed into service processes?
1.. What efforts are typically involved in service process redesign?
1.. What are the four key objectives of service process redesign?
1.. Why is it necessary to periodically redesign service processes, and what are the typical symptoms of a service process that is not working well?
1.. How can consumer perceptions and emotions be considered in the design of service processes?
1.. Why is it important to develop service standards and targets?
1.. How can fail-safe methods be used to reduce service failures?
1.. What are the typical design elements of a service blueprint?
1.. How does blueprinting help us to better understand the service process from the perspective of the key actors (i.e., customers and the employees from different service departments and
1.. Conduct a Google search for (a) MBA programs and (b) vacation (holiday) resorts.Examine two or three contextual ads triggered by your searches. What are they doing right, and what can be
1.. Register at Amazon.com and Hallmark.com and analyze their permission-based communications strategy. What are their marketing objectives? Evaluate their permission-based marketing for a specific
1.. Explore the websites of a management consulting firm, an Internet retailer, and an insurance company. Assess them for ease of navigation, quality of content, and visual design. What, if
1.. What tangible cues could a diving school or a dentistry clinic use to position itself as appealing to upscale customers?
1.. Describe and evaluate recent public relations efforts made by service organizations in connection to three or more of the following: (1) launching a new offering, (2) opening a new facility,
1.. Identify an advertisement that runs the risk of attracting mixed segments to a service business. Explain why this may happen, and state any negative consequences that could result.
1.. If you were explaining your current university or researching the degree program you are now in, what could you learn from blogs and any other online WOM you can find? How would that
1.. Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider. Assume the objective of the communications strategy is to attract
1.. Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and review the following: What do these firms do to cope with the intangibility of
1.. Identify one advertisement (or other means of communications) aimed mainly at managing consumer behavior in the (a) choice, (b) service encounter, and (c) postconsumption stage. Explain how
1.. Which elements of the marketing communications mix would you use for each of the following scenarios? Explain your answers.• A newly established hair salon in a suburban shopping center.•
1.. What are the potential ways to implement IMC?
1.. How can companies use corporate design to differentiate themselves?
1.. Why is WOM important for the marketing of services? How can a service firm that is the quality leader in its industry induce and manage word-of-mouth?
1.. Why is permission-based marketing gaining so much focus in service firms’communications strategies?
1.. What are the different forms of online marketing? Which do you think would be the most effective online marketing strategies for (a) an online broker and (b) a new high-end club in Los Angeles?
1.. What roles do personal selling, advertising, and public relations play in (a)attracting new customers to visit a service outlet and (b) retaining existing customers?
1.. Why is the marketing communications mix larger for service firms compared to firms that market goods?
1.. What are some challenges in service communications and how can they be overcome?
1.. What can you learn from the Service Marketing Communications Funnel?
1.. In what ways do the objectives of services communications differ substantially from those of goods marketing? Describe four common educational and promotional objectives in service settings,
1.. Who are the three broad target audiences of service communications?
1.. What are the 5 Ws along which the Integrated Service Communications Model is structured?
1.. Consider a service of your choice, and develop a comprehensive pricing schedule.Apply the six questions marketers need to answer for designing an effective pricing schedule.
1.. Explore two highly successful business models that are based on innovative service pricing and/or revenue management strategies, and identify two business models that failed due to major issues
1.. Collect the pricing schedules of three leading cell phone service providers.Identify all the pricing dimensions (e.g., airtime, subscription fees, free minutes, per second/6 seconds/minute
1.. How might revenue management be applied to (a) a professional service firm (e.g., a law firm), (b) a restaurant, and (c) a golf course? What rate fences would you use and why?
1.. Review recent bills you have received from service businesses, such as those for telephone, car repair, cable TV, and credit cards. Evaluate each one against the following criteria: (a) general
1.. From the customer perspective, what serves to define value in the following services: (a) a hair salon, (b) a legal firm specializing in business and taxation law, and (c) a nightclub?
1.. Select a service organization of your choice and find out what its pricing policies and methods are. In what respects are they similar to or different from what has been discussed in this
1.. What are the six key decisions managers need to make when designing an effective pricing schedule?
1.. How can we charge different prices to different segments without customers feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or
1.. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are
1.. Explain the difference between physical and non-physical rate fences using suitable examples.
1.. What is revenue management, how does it work, and what type of service operations benefit most from good revenue management systems and why?
1.. Why can’t we compare competitor prices dollar-for-dollar in a service context?
1.. What is the role of nonmonetary costs in a business model, and how do they relate to the consumer’s value perceptions?
1.. How can a service firm compute its unit costs for pricing purposes? How does predicted and actual capacity utilization affect unit costs and profitability?
1.. How can the pricing tripod approach to service pricing be useful to come to a good pricing point for a particular service?
1.. Why is the pricing of services more difficult as compared to the pricing of goods?
1.. Which market entry strategy into a new international market should (1) an architectural design firm, (2) an online discount broker, and (3) a satellite TV channel consider and why?
1.. Explain what is meant by core product and supplementary services.
1.. Choose an industry you are familiar with (such as cell phone service, credit cards, or online music stores), and create a perceptual map showing the competitive positions of different service
1.. Imagine you have been hired as a consultant to give advice to The Palace Hotel.Consider the options for the hotel based on the four attributes in the positioning charts (Figures 3. 14 and
4. Considering the experience gained from all their current parks as well as the external forces including increasing competition, market regulations, diversity of potential new markets, and
3. What do you think are the main challenges and implications being faced regarding the changes in the service concept of KidZania, centered on experiential learning?
2. What are the risks in this business? How does KidZania’s management ameliorate them?
1. Using service management best practices are criteria, which of the things KidZania is doing impressed you the most/the least, and why?
3. What next steps do you think LUX* should take to cement its strong service culture, continue service innovation, and maintain its high profitability?
2. What key challenges do you see in what LUX* did in carrying out its transformation? How were they addressed and what else could have been done?
1. What were the main factors that contributed to LUX* Resort’s successful service revolution?
5. Should Starbucks make the $40 million investment in labor in the stores? What’s the goal of this investment? Is it possible for a mega-brand to deliver customer intimacy?
4. Describe the ideal Starbucks customer from a profitability standpoint. What would it take to ensure that this customer is highly satisfied? How valuable to Starbucks is a highly satisfied customer?
3. How has Starbucks changed since its early days?
2. Why have Starbucks’ customer satisfaction scores declined? Has the company’s service declined or is it simply measuring satisfaction the wrong way?
1. What factors accounted for Starbucks’ success in the early 1990s and what was so compelling about its value proposition? What brand image did Starbucks develop during this period?
5. How could negative server attitudes towards RD customers be handled?
4. Review the rules set for the RD program. How would you go about setting rules for the program that protected the hotel against abuse, but does not make RD members feel that the program is
3. What effect does the RD membership program have on the brand and value perception of its local customers in Hong Kong and its full-paying hotel guests and diners? How could the hotel address these
2. As Erica Liu, what analyses would you run to assess the financial performance of the RD membership program?
1. In Erica Liu’s shoes, what would you present to the executive committee?
4. What would be a good outcome of the meeting for both the client and the bank?How should Costa try to bring about such an outcome?
3. As Sophia Costa, what action would you take in your first five minutes with Dr.Mahalee?
2. Putting yourself in Dr. Mahalee’s shoes, how do you feel (both physically and mentally) after speaking with the receptionist at Global? What are your priorities right now?
1. Prepare a flowchart of Dr. Mahalee’s service encounters.
4. What degree of alignment is there between the company values and the areas assessed?
5. How do you train assessors and what level of on-going training occurs to ensure rater consistency?
3. How frequently do the assessments occur?

Showing 800 - 900 of 1833

First
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved